JETBLUE - FLIP THE FORECAST
In March, the average temperature in Boston ranges from zero to eight celsius (celsius). San Diego is somewhat different though with average highs of 20. This temperature difference formed the basis of a campaign by JetBlue called ‘Flip the Forecast.’
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Two airstream trailers branded to promote the JetBlue card were parked in San Diego and Boston, with video links to each other. People were then invited to get inside and sit down. Once they did so, they were presented with members of the public who had done the same in the other city.
