Airline Marketing Benchmark Report April 2018

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JETSMARTER - JETSMARTER

At the recent SXSW Interactive Festival Another aviation-related session was in Austin, Texas there were a number of fronted by a company that though not aviation related talks and presentations. an airline, has been called an ‘industry disruptor’ in aviation - JetSmarter. ANA announced its $10 million investment This involved JetSmarter CEO Sergey in the Avatar project (see our cover Petrossov talking about ‘social aviation.’ story), Lufthansa held a Flying Lab, that kicked off with a flight from Frankfurt Backed by investors including Jay Z and to Houston, and Qantas CMO Stephanie the Saudi Royal family, JetSmarter is Tully spoke about the Qantas Money app trying to ‘democratize’ private aviation, and Qantas Credit Card. which doesn’t off course mean that they will be going for customers who normally

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