Airline Marketing Benchmark Report April 2018

Page 47

QATAR AIRWAYS - ORYX KIDS CLUB

In February, a so-called “demonic child” went viral when a passenger on a Lufthansa flight to Newark captured footage of a small boy screaming and shouting more or less non-stop over the Atlantic.

empathy’ and though the boy was reported to have a disability, this extreme episode does illustrate a few issues when small children travel long-haul.

From the parents’ side, entertaining kids is tough, especially if they are toddlers Media outlets worldwide ended up and maybe have some kind of disability. covering the incident including the Daily Mail, Metro, Fox News, the South China From the airline’s side, stories like this Morning Post and the International resonate because “children from hell” Business Times (which questioned has become a regular talking point in whether it was the ‘worst flight ever.’). travel publications. With every passenger having a smartphone, these incidents can Though the passenger who filmed the be captured shared, can get a million episode was later criticised for ‘lacking YouTube views like this did, and receive

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