Airline Marketing Benchmark Report- May 2018

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HESSEN GOES GLOBAL FEATURED CAMPAIGN LUFTHANSA CARGO

Despite being a b2b brand, we’ve featured stories and posts. Lufthansa Cargo in previous issues for having one of the best aviation Instagram In addition to Instagram, Lufthansa Cargo accounts that we’ve seen. also has an active YouTube channel packed with interesting videos as well as Instagram tactics have included a 24 regular mini-features. days of Christmas gift promotion, a competition where fans sent in pictures One example is “Hessen goes Global.” LH Cargo planes made out of lego, and Hessen is of course the region of Germany several Instagram takeovers where pilots where Lufthansa’s home Frankfurt Airport took over the account and showed what it is located, and this initiative allowed is like to work for the airline via Instagram small and medium sized businesses

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