Airline Marketing Benchmark Report- May 2018

Page 35

QANTAS - NO ONE TRAVELS LIKE AUSTRALIANS

Australians love to travel, with the equivalent of a third of the population heading abroad every year. Meanwhile, more than half the Australian population now owns a passport. That’s more than, for example, the USA, where the figure is around 40% (the 10% stat commonly quoted is 20+ years out of date).

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