Airline Marketing Benchmark Report- May 2018

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VIRGIN ATLANTIC - REKINDLE THE ADVENTURE

The fourth Thursday in April is ‘take your child to work day’ in the US. To mark the day, Forbes magazine published a helpful list of dos and don’ts, including “find out what line of work your child is interested in” and “make it real” (“it’s not a trip to Disney World.”).

The video caries the hashtag #ReKindleTheAdventure and follows claims by Virgin Atlantic’s USA marketing team that ¾ of business class travellers do see business trips as an adventure.

According to Virgin Atlantic’s Jenna Lloyd, “We wanted to invite the 25% to Not included in Forbes’ tips are whether rekindle their adventure and remember or not you should take your child on a how stimulating business travel can be.” transatlantic flight, which is exactly what happened when Virgin Atlantic arranged The short video follows Lulu and her for a five year old girl called Lulu to mother getting ready for the trip including accompany her mother to London for a packing, with a lengthy segment (of business trip. course) about both the lounge and the

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