Airline Marketing Benchmark Report- May 2018

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VIRGIN AMERICA - FAREWELL VIRGIN AMERICA

George Harrison of The Beatles once said, “All Things Must Pass.” This is also what Virgin Group Sir Richard Branson wrote in his farewell letter to Virgin America to mark the airline’s disappearance a separate brand, following the Alaska Airlines takeover in 2016.

Virgin America vanished on 25 April, with the two final flights being Virgin America Flight 1182 which departed San Francisco at 9.30pm, and Virgin America Flight 1948 which took off for Los Angeles at 9.32pm on April 25th. These final flights didn’t go unnoticed. This

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