The Dream That Came True by Copa Airlines

The Dream That Came True by Copa Airlines

Qatar Airways wasn’t the only airline to celebrate the World Cup with a song, Copa Airlines has done the same.

Copa has for the past 14 years been the official team carrier of Panama, which will for the first time be participating in the tournament.

To celebrate this, the airline has come together with a group of Panamanian artists to record - “Sube La Marea” (the dream that came true).

According to Billboard magazine:

Brothers Ricardo and Alberto Gaitan wrote the song, which reclaims Panama’s reggaetón legacy and honors its traditional genres, as well as Panamanian artists’ vocal prowess. Los Rabanes, Sammy and Sandra Sandoval, Osvaldo Ayala and Ingrid de Icaza are among the other performers featured on the song proclaiming Panama’s trip to the 2018 Russia World Cup “the dream that came true.’’

The song does not mention the airline in the lyrics, and so the branding is subtle and makes it more likely to be shared. It can also be found on Spotify, where it has (at time of writing) had a respectable 40k listens.

The team itself was given a send off at Tocumen International Airport on June 2nd, by Copa and the Panamanian Football Federation, with the team standing in front of an aircraft that Copa Airlines had dedicated for the team’s use in 2015.

At the airport, a video was played of all the tours of the Panamanian national team since 1976, before the team flew to New York, en route to Norway (where it will have practice matches) and finally Russia.