Airline Marketing Monthly June 2018

Page 16

SPECIAL WORLD CUP EDITION THE DREAM THAT CAME TRUE

COPA AIRLINES

Qatar Airways wasn’t the only airline to together with a group of Panamanian celebrate the World Cup with a song, artists to record - “Sube La Marea” (the Copa Airlines has done the same. dream that came true) Copa has for the past 14 years been the According to Billboard magazine: official team carrier of Panama, which will for the first time be participating in the “Brothers Ricardo and Alberto Gaitan tournament. wrote the song, which reclaims Panama’s reggaetón legacy and honors its To celebrate this, the airline has come traditional genres, as well as Panamanian

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