ONE TOO MANY (THE UK AVIATION INDUSTRY) Not a week goes by when you don’t read a story in the UK media about passengers behaving badly on a flight after consuming large amounts of alcohol. Perhaps the most high profile example in July involved a London PR agency owner unsuccessfully taking British Airways to court after he claimed a group of tattooed Newcastle United fans on a flight to Las Vegas had behaved in a threatening manner,. He says this included them putting their feet up on his head-rest and blocking his seat back TV after sharing twenty bottles of wine on board. In response to the overall problem, a group of industry bodies has launched
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Airline Marketing Monthly - August 2018
the “One too many” campaign. This includes the UK Travel Retail Forum (UKTRF), the Airports Operators Association (AOA), the International Air Transport Association (IATA) and Airlines UK (AUK) together. The ‘One too Many’ campaign seeks to remind passengers of the consequences of drinking too much when travelling. This includes a diversion fee up to £80,000 for the most serious in-flight incidents. The campaign is being rolled out via a national Facebook and Instagram social media campaign and in ten pilot airports across the UK, including Gatwick, Stansted, Manchester, Birmingham, Bristol and East Midlands Airports.
