AIRPORT ROUND-UP In the previous article we covered the “One too many” campaign being rolled out at ten UK airports. Here is a round up of other airport marketing activity that caught our eye.
Seoul Incheon Airport and K-Pop Our cover story this month is the Korean Air “Go Korean” campaign, where among other things the content hub includes a look at a K-Pop dance academy training the stars of tomorrow. Seoul’s Incheon Airport has likewise been including K-Pop in its marketing activity. In July the airport announced that it was teaming up with boyband BTS. In particular, the airport will be using eight animated characters created by BTS called “BT21.” These are now being used in social media activity as well as on airport signage.
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Airline Marketing Monthly - August 2018
