Airline Marketing Monthly - August 2018

Page 32

THE A380, MORE THAN TEN YEARS ON

It’s been over ten years since the A380 first started flying commercially. That means a number of maturity milestones are being reached. For example, the first second-hand A380, originally from Singapore Airlines, has now entered service with HiFly - see our story on page 24. We’re also seeing airports and airlines hold ten year A380 celebrations. In March, London’s Heathrow Airport gave away goodybags and daily VIP experience passes. The latest ten year celebration comes from Emirates, which is of course the largest operator of the aircraft.

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Airline Marketing Monthly - August 2018

Since its first flight to New York from Dubai on 1 August 2008, the Emirates A380 has carried more than 105 million passengers, clocking up more than 1.5 billion kilometres on 115,000 flights, equivalent to 39,000 trips around the globe. The airline marked the anniversary of that flight to New York through a series of commemorative videos and posts on its social media channels. Throughout the videos and posts, Emirates charts the different “aviation firsts” the A380 has notched up while in service with the airline.


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