United Airlines Superheroes Most recently that included being a gold sponsor of the Special Olympics USA Games in Seattle in July. CEO, Oscar Munoz, joined a group of employees in greeting nearly 700 arriving athletes, coaches and volunteers at Seattle’s SeaTac International Airport (SEA). The airline had earlier flown four Special Olympics Athletes to take part in a new version of its ‘Superheroes’ themed ad. We originally covered the Superheroes campaign in January, when United Airlines unveiled it for the 2018 Winter Olympic and Paralympic Games. This new treatment carried the strapline, “helping Superheroes fly, proud partner of the Special Olympics.” 38 |
Airline Marketing Monthly - August 2018
One of the athletes who starred in the ad, 19 year old swimmer Nicolette Jones was surprised with the ad when she arrived in Seattle, with the Special Olympics filming her delight and reaction.
