AIRLINE NEWS ROUND-UP Here are a number of other campaigns and initiatives that caught our eye.
Turkish Airlines - Lego Safety Video Last month we had a feature on airline safety videos. The latest airline to produce one is Turkish Airlines, which has come up with one starring the characters of the Lego Movie. It’s hard to come up with something genuinely different, but by having Lego figures (and stars) run passengers through the safety demonstrations (complete with cartoon sequences and song and dance routines), Turkish Airlines has succeeded.
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Airline Marketing Monthly - August 2018
Yahoo! News called it “highly amusing, and filled with cameos”, while SYFY Wire says “marvel at how enthralled you could be at something you’ve probably seen countless times.” Separately, Turkish Airlines is sponsoring CNN travel show “Quest’s World of Wonders” fronted by veteran presenter Richard Quest.
