AIRLINE CAMPAIGNS airBaltic -100th anniversary

To mark the 100th anniversary of Latvian independence, airBaltic painted one of its new Airbus A220-300 aircraft in special Latvian-flag themed livery, as well as christening it “Riga” after the country’s capital. The aircraft was handed over as a ‘gift’ from the airline to the country in a ceremony involving the country’s President, after which it then took part in a flyover as part of the official independence day celebrations. A time-lapse video from airBaltic shows how 15 professional painters worked 1000 hours in applying the special livery. See as well our August issue, where we profiled a number of airlines who had been employing special liveries as marketing tactics. This includes both LOT and Icelandair, which similarly painted aircraft in flagthemed livery to celebrate 100 years of each county’s (Poland and Iceland) independence. ■