AIRLINE CAMPAIGNS
airBaltic - 100th anniversary
To mark the 100th anniversary of Latvian independence, airBaltic painted one of its new Airbus A220-300 aircraft in special Latvian-flag themed livery, as well as christening it “Riga” after the country’s capital.
how 15 professional painters worked 1000 hours in applying the special livery.
See as well our August issue, where we profiled a number of airlines who had been employing special liveries as The aircraft was handed over as a ‘gift’ from marketing tactics. the airline to the country in a ceremony involving the country’s President, after This includes both LOT and Icelandair, which it then took part in a flyover as part of which similarly painted aircraft in flagthe official independence day celebrations. themed livery to celebrate 100 years of each county’s (Poland and Iceland) independence. ■ A time-lapse video from airBaltic shows
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Airline Marketing Monthly • December 2018
