#allyoucanjetsweepstakes
- JetBlue
in exchange for a year’s worth of free flights? If yes, then the competition JetBlue ran until March 8th will have been for you. In the “All you can” competition, entrants were asked to delete their existing Instagram posts (or archive them), and add a single JetBlue image instead. The idea was that with a blank slate, you could add new memories from all those JetBlue flights you’d be taking over the coming year. Needless to say, deleting all your photos didn’t mean you automatically won. JetBlue chose three winners among all the people who entered. As a competition mechanic, it is certainly different - to the point of being bizzarre. But judging from the comments on JetBlue’s Instagram post announcing the competition, plenty of people removed their selfies, holiday snaps, and pictures of their favourite food for a chance to win flights. In fact, 14,000+ people used the competition hashtag.
18.
Airline Marketing Monthly | March/April 2019
Do you love your Instagram account? Do you love it enough to delete everything in it,
