Airline Marketing Monthly - April 2019

Page 28

SXSW round-up

at ITB in Berlin, we went to SXSW in Austin. Though not as many as in previous years, a number of aviation brands did have a presence. This included:

Embraer The Brazilian aircraft manufacturer had a heavy-weight presence around the theme of the future of urban mobility. In particular, Embraer used the conference to highlight its partnership with Uber, namely with the Uber Elevate, or Flying Taxi, programme. This included showing off a prototype (by way of images), letting users see the experience of an Embraer

28.

Airline Marketing Monthly | March/April 2019

While most airlines, and most aviation journalists were


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.