Who are the world’s big-
This means Chinese tour-
But that isn’t the whole
gest spenders when it
ists want nothing more
story, as a report by Agility
comes to airport and in-
than to shop, right?
Research shows, in many
flight shopping?
Ac-
cording to Swiss research consultancy ‘m1nd set’, the answer is the Chinese, who account for 13% of all duty free sales (ahead of South Koreans with 5% and Brits with 4%).
57.
Wrong. Yes they are more likely to buy luxury items in airport retail concessions,
ways Chinese travelers are not so different to their peers from other countries.
and that in itself opens up
Much like other nationali-
opportunity for travel and
ties, they value experiences
aviation marketers.
over monetary purchases.
Airline Marketing Monthly | March/April 2019
What affluent Chinese travellers value - Culinary experiences, nature tours and shopping
