Airlines need to take the risk out of travel Right now travel is perceived as risky. What happens if I get sick? What happens if a family member falls ill? What happens if a low risk desrisk destination? All those things are barriers to travel, helped on by a daily drumbeat of alarmist newspaper f ront pages.
The key therefore is for airlines to take as much risk out of the equation as possible, otherwise people won’t fly. One part of that is to show how the cabin environment is clean. The other part is to relax cancellation and change fees, and a number of airlines have started to do just that. 14.
Airline Marketing Monthly | March 2020
tination becomes a high
