Airlines and the Coronavirus - how are they responding? Things will almost certainly have moved on since writing this article, however as of early March, this is how airlines were responding to, and in particular communicating with the wider public about, the coronavirus. Airline Marketing Monthly | March 2020
Cathay Pacific One of the worst affected airlines from the Covid-19 outbreak is Hong Kong’s Cathay Pacific, due to its reliance on mainland China traffic. While most airlines are
television screens, meal
is saying within a minute,
relying on fairly functional
tables, baby bassinet ta-
but at the same time it
text-based website pag-
bles, and armrests across
also looks detailed and
es that simply present
the aircraft after every
credible.
information on cancelled
flight, increased tempera-
flights and restricted des-
ture checks on arrival and
tinations, Cathay Pacific
health declaration forms.
has created a clear, easy to
The airline has also mod-
understand visual guide
ified in-flight services on
headed ‘10 things we’re
China flights.
doing to reassure you.’
7.
Most importantly you can access this information directly from a link via the homepage. This is the right way to go. It’s on passengers minds, so you
As a piece of communica-
might as well be up front
This includes thorough
tion this is good. You can
in providing reassurance.
disinfection of personal
grasp what Cathay Pacific
