Tuckers pet & Produce e-commerce Your own store on pc mobiile tablet
The biggest opportunity here is to align your marketing offer across multiple mediums allowing maximum exposure for your business and added benefits for your customer. Regardless of industry, the local retail landscape has irrevocably changed. The level of competition is ever increasing and knows no bounds. Now, more than ever, it’s so important to meet the needs and wants of your customers. Of which, understanding the convenience factor is paramount and how customers weigh this up along with trust. Most will only shop from people they trust or have equity with and hence leveraging off your store front should not be seen as a threat, but as an extension of your service offering.
How do retailers use and support “Bricks & Mortar” with online shops?
“
The evolution of retail is ongoing and carries significant ramifications for those who choose not to keep up with the pace of change. Fi Bendalls
What are Tuckers members’ strengths • • • •
Customer access Customer Service Ability to extend range to suit local markets Great everyday pricing vs big name franchise competitors
Where are Tuckers members gaps? • no ability to offer customers convenience and range through online shopping;althoughweacknowledgesomemembersalreadydosuccessfully.
Integrate your channels • You have to be online, transacting on web and mobile, and you also have a great in-store experience that works in harmony. • Service and product differentials between channels will stand out and improve your consumers’ engagement. • Retailers with solid, integrated multi-channel strategies will be the winners. This means both the online user experience and in-store experience – as well as their relationship to each other – are paramount.
How can member adapt and grow? By giving customers – be they existing, infrequent or potential, anytime, anywhere access by combining the smartphone, online, and the physical stores. Make clicks compliment your bricks.
You can now offer your customers
the convenience of online
shopping through having your
very own e-commerce space on tuckersstore.com.au–whichincludes a mobile site where users can shop on smartphones and iPads.
YOUR OWN TUCKERSSTORE.COM.AU Should you take up the opportunity, competitors won’t be able to sell to your customers anymore!
An enormous investment is being made in the worlds most flexible and robust e-commerceportalfor Tuckers members.
Secure the future of Tuckers
members.
AIMS
Compliment members bricks
and mortar.
customers convenience, the ability Offer your
to shop and buy from you anytime, anywhere.
Increase sales to infrequent
or potential customers. The compliance sale purchase – that of Heartworm medication, premium dietry feed or flea spot ons, is regularly made online by hundreds of online stores. Enter the ever increasing retail online sales world.
Don’t let competitors take sales from you or worse yet
poach an existing customer who enjoys the convenience of online shopping, and the great range available.
Make members money with
a lot significant $$ of extra stock.
buy items you haven’t yet stocked or Customers can
don’t see as ‘core’ to your business.
Increase online exposure
and profile for Tuckers Pet & Produce.
Shopping-related searchescontinue to increase
30% of
20%
consumers
year on year
search for the location of their nearest store/ supplier for specific products {Paypal, December 2012}
Stats on mobile/ smart phones: Mobile shopping
52% of
Australian retailers
don’t have an eCommerce presence.
Delivery still proves to be a big hurdle for online
40%
retailers. A hurdle we together can easily overcome. A massive advantage for us a group!
of shopping searches are now coming from smartphones or tablets
A recent survey
by Paypal of Australian online shoppers revealed that Australians are shopping on the internet due to greater choice rather than cheaper prices, suggesting that more domestic retailers need to get online.
62% of Australians
aged between 15 and 65 owning a smartphone, with over a third shopping online while on the move {PwC and Frost & Sullivan Digital Media Research 2012}
How the site will be setup: A default range and default pricing will be setup. The retail prices will be fair. Guidance will be taken from manufacturers and compared with other leading retailers frequently. This is about convenience and compliance for your customer. This isn’t about gross discounting; a common misconception with online shopping. Participating stores will have their own store setup. This
will enable stores to set their own pricing –
important for 20kg bagged items. The pricing you choose overrides the default price. Stores can also delete products, as well as adding them. This incredible feature is what made us move on the project. It provides the flexibility we all need.
For example;
Advocate Large dog 6’s red 10-25kg
$113.95 Petstock current price $110.95 Tuckersstore.com.au price $109.95
Click and collect The majority of sales at Tuckers member store includes a 20kg bag of feed. A 20kg bag would be pricey to freight - in many cases freight would cost more than the goods, so the convenience of your customer being able to order from work or on their mobile and pop in over the next couple of days to collect will be a hit. These transactions create a great upsell opportunity for members.
Post to customer/ end user on selected store’s behalf AIRR will distribute products on your behalf to customers who select delivery. These goods will be posted from 1 of our 5 capital city warehouses. This is the only option as it is impossible to negotiate a freight rate from over 200 stores in non capital locations. It would either turn customers away or cost members a fortune as it is would in most cases be double freighting. Instead of that we’ll just put the money into your pocket. Better in members pockets than a freight companies!
Petbarn current price
Nice margin. Absolutely no need to sell any cheaper.
set your own pricing
Doing it this way
also allows you to sell products that mightn’t be part of your every day range – and you still earn terrific margin! In many cases this will be better than the margin earned on a standard sale at your store.
How it functions for a person using the site: End users can view all areas of the site including products. To view pricing of products end users must pick their nearest participating store. After selecting the store, Pricing - being default or your own store set pricing, will show up. If you choose not to take part the end user will obviouslychoosetheirnextnearest/preferredTuckersmemberstore.
How easy would it be
for your customer if that flea or tick treatment turned up via tracked post to their office or property? Cop that local vet, Pet Barn, Pet Stock or hundreds of online stores currently getting this business.
Distribution
of
products:
When customers choose click and collect:
Payment
of
Invoice goes to the selected store. Customer will pay you on collection, or by a method chosen by the store when contacting the customer.
When posted to end user on stores behalf
products:
Customer will pay AIRR for goods at time of transaction. AIRR pays member store selected by site user the margin on sales monthly. This will be done by sales reports from the site. Below is the breakdown of how online purchases were paid for in FY 12/13. Tuckersstore.com.au will have Visa, Mastercard and Paypal facilities.
10% 12%
PayPal (only )Monay Transfer services
25%
(only)
other
Most popular payment methods 53%
Credit Card
Credit Cards and monay Transfer services paypal (uses both)
Investment for setup: The cost for setup is a one off fee of $685 excl GST. (Includes developer rates for setting up accounts and products for the web and mobile shopping etc).
Technical Support
Competitors that sell online Retailers that support stores with online presence and do it very well.
They are selling to your existing or potential customers
Participating storeswillbegivenamanualthatwill
show you how to change a price, add a product or delete a product. Changing prices will be the most common tweak that members will make and this is thankfully very straightforward.
If support is required and you’re struggling, the best bet
is to have a staff member or relative who is the local IT guru to make changes. If the web developer is needed to make changes at your request there would be charges that apply for their time. This should be avoidable.
All overall site updates – ads, artwork, newsletter etc will
be done by AIRR. AIRR will not be making changes to hundreds of stores prices. This is the stores responsibility.
• • • • •
Petstock Petbarn City Farmers Horseland Many independents
Online only • www.budgetpetproducts.com.au • • • • • • • •
www.vetshopaustralia.com.au www.petspantry.com.au www.happypetsupplies.com.au www.pawsforlife.com.au www.aussievetproducts.com.au www.petsrus.net.au www.thecityfarmers.com.au www.vetproductsdirect.com.au
Products offered
There will only be about 1200 products offered through the site initially. The products are core warehouse lines and those from hand picked DIR suppliers. Of course you can delete products that you don’t want available for purchase from you. The categories included will be below
CAT:
cat cat/value cat tucker cat cat/premium cat tucker cat cat/wet cat tucker cat cat/bedding cat cat/toys and scratchers
Tuckers Pet & Produce online store
cat cat/shampoos and grooming cat cat/flea, worming & tick treatments cat cat/treats
Equine:
Equine equine/horse tucker
Equine equine/wormers and health care Equine equine/grooming Equine equine/hoof care Equine equine/supplements
SMALL ANIMAL: DOG:
dog dog/value dog tucker dog dog/premium dog tucker dog dog/wet dog tucker dog dog/treats
chook chook/feed
chook chook/health care chook chook/feeders & drinkers Bird bird/food small animal rabbit & guinea/food
dog dog/shampoos and grooming dog dog/flea, worming & tick treatments dog dog/collars, leads and accessories dog dog/toys dog dog/bedding dog dog/bowls, storage containers & feeding
FARM, HOME & GARDEN: farm, home & garden FARM, HOME & GARDEN/laundry powder farm, home & garden Farm, HOME & GARDEN/pest control farm, home & garden FARM, HOME & GARDEN/weed killer farm, home & garden FARM, HOME & GARDEN/large animal health farm, home & garden FARM, HOME & GARDEN/fencing farm, home & garden FARM, HOME & GARDEN/electric fencing farm, home & garden FARM, HOME & GARDEN/clothing
You can’t sell a secret. The site will be promoted in the following ways;
Word of mouth. Great advertising! Spruik the site to customers at store level, they will love the convenience and buying from a trusted local independent. You will naturally love the margin.
Promotion of online shopping to your customers
Quick Response code: which is a square barcode like image which represents a website address. Smart phone users simply download a QR reader app which reads these codes and takes you directly to the desired website i.e. the mobile friendly version of tuckersstore.com.au.
Catalogues:
Due to the high exposure and success of the Tuckers Pet & Produce catalogues, we will utilise the catalogue for its maximum advertising opportunity in the following 3 ways:
1. Advertising the new e-commerce facility on the front page as one of the main messages.
2. on the
A symbol will be placed beside the store names
‘Store Listing’ page showcasing our participating e-commerce members.
3. For more subtle messaging, another layer of QR code
advertising will be implemented in the form of a for the smart phone users directing them to the mobile friendly version of the site.
As part of our digital strategy, we’ll use all online platforms to complement each other, in turn, covering off different target markets. This will come about in two ways:
‘Tuckers facebook’
1. The page will run it’s own competitions and other engaging content to encourage fans to ‘share’ our news about the new e-commerce facility.
2.
Dedicated paid advertising with messaging around the new
Tuckersonlineshoppingavailablenow’
‘ will target certain demographics such as post code locations, age and interests e.g. pets.
Online Store Promotion:
Store collateral. Will
also be phased into POS material that is made available to members as optional extras ie shopping bags, flyers etc.
SearchEngine Optimisation. Adword campaigns will be run to increase traffic and boost the site’s Google ranking organically also.
Members sites. Similar to the
catalogue, those members with a website can have an image that is clickable and take you to the online store.
Specials. At times
online specials will be run. These will be on items delivered on to purchasers on your behalf. You still get lions share of margin (all less 8% for fees).
How do I benefit from AIRR shipping on our behalf?
With shipped on the stores behalf what margin do stores make?
margin less 8%
Stores receive all for credit card fees, packing and handling etc. This allows you to receive money for items you don’t stock and most definitely don’t have to procure or handle. It is the ultimate money for nothing scenario. The margin you
the high teens to over of 100%. will receive will range from
You earn great
margin for doing nothing, save
money and time. It is absolutely nothing like AIRR selling direct because we are basically giving you every penny made on the sale. Selling direct would be cutting you out and there is
We are providing a great serviceandsavingyou money.
Yes, all stores are on the store locator on the site. The only difference is that a customer can only purchase from/off from stores that have their own e-commerce store.
This is not uncommon.
A lot of retailers have different instore pricing to those available online. If you want to match up pricing, the ‘default’ pricing can be overridden at your end for your store only.
FAQs
No. The customer must select their
preferred or nearest Tuckers Pet & Produce member store to view prices
and ultimately transact. The margin from wholesale price to sell price – less 8%, goes to the store selected by the site user.
no way we’d do that.
All stores listed on site?
My price online is different to in-store?
Can an end user buy directly from AIRR?
What if I don’t participate in ecommerce?
Will Tuckers catalogues be included on the new site?
No,catalogueswillnot be included on the site. The reason for this is because
stores can choose can choose their own pricing and as most will do this the pricing on the site will be different – be it higher or lower, to the catalogue in some cases. Catalogues will still be created as they currently are, which will always include a digital version for members own websites, email communication and social media pages.
FAQs Why don’t we – the member, post items to stores?
costs are absolutely prohibitive to do this. The
Australia Post parcel rates outside of capital cities – both for collection and pick up, are very expensive – and they are the cheapest. The money is best in your pockets. Believe
us, we
tried with many providers.
Is this AIRR selling direct?
No, not even close. For items that are delivered you are earning terrific margin. This is providing members with significant value and additional service.
Like everything AIRR offer to
up to you to whetheryouparticipate or not. members, It is
If you choose not to participate the customer will choose their next nearest or next preferred store. This store will either have the person come in for collection or receive margin on goods shipped on their behalf.
My every price is different to the one on the site?
You are welcome to change the price of any item on the site for
your store. Any edits you make only effect the pricing of your store.
I don’t stock some of the items. What do I do?
We understand not everyone will stock every brand. You can delete products that you don’t stock.
Please note for items that are easily posted – pet and equine health/wellness products for example, it is strongly advised not to delete these as these are the site of a lot of people buy online and get delivered to their office or home. Deleting them means you might miss easy sales and margin for doing no work.
What next
SALES!!!