Airwave at Work – Park Plaza

Otrum Enterprise provides guests with an intuitive information system

THE BRAND Park Plaza is an upscale brand, featuring contemporary hotels in vibrant city centre locations.

Catering for both leisure and business travellers, each hotel boasts modern meeting facilities, premium F&B services and stylish guest rooms.

Airwave is proud to be a Park Plaza technology partner, delivering hospitality TV and digital signage systems to each of the chain’s UK and Netherlands based properties, including: Westminster Bridge, County Hall, Holmes Hotel, Park Royal, Riverbank, Victoria, Waterloo, Nottingham and Netherlands based Utrecht, Victoria and Vondelpark.

THE TECHNOLOGY Airwave has designed and implemented guest-room TV and signage technology across each UK and Netherlands based site.

“We’ve managed a mixture of installations” said Airwave Sales Director, Paul Chambers, “adding new technology into systems we’ve previously installed, and of course, deploying new systems in their entirety.”

With sky-high room occupancy in mind, key to the successful deployment of each project was a supere cient installation process. "It’s a meticulously organised operation" said Project Manager, Tom Chapman "we need to make every single second count."

GUEST-ROOM ENTERTAINMENT “We were tasked to design a modern system that would appeal to every type of guest” said Airwave Head of Hospitality Sales, Wayne Bowring, “this

Meeting-room signage at Park Plaza Victoria, London

involved a mixture of casting services, linear channel delivery and video on demand content.”

Catering for a uniform guest experience in each bedroom, Airwave implemented the same technologies in each Park Plaza property:

Samsung’s 690 Series is the preferred hospitality TV, with over four thousand 43 to 55-inch displays installed across the estate.

Park Plaza Westminster, home to 1,646 Samsung Hotel TVs

An Otrum Enterprise Interactive Information System is embedded on each TV; featuring individually designed pages (typically 10-12 per site), Enterprise provides information on hotel facilities & local attractions, and houses access to smart TV apps, VOD and various other functionalities.

Key services embedded within Otrum’s system include Google Chromecast and the Airtime VOD app - providing new release, multi-language movie & programming content on a ‘pay-as-you play’ basis.

A Sky Select service provides a tailored listing of premium, HD channels, all sent via the hotel’s communications room, negating the need for in-room hardware.

DIGITAL SIGNAGE With city centre locations and a high ratio of business visitors, Park Plaza’s meeting & conference facilities form an important part of their service o ering. Airwave was tasked to propose a signage system that would facilitate the movement of guests within the brand’s busy meeting facilities.

Key to this remit was simple, intuitive content management software, enabling frequent, problem-free updates.

Airwave deployed an Otrum Signage Software platform, providing powerful, intuitive, drag and drop content management.

Fronting Otrum’s platform, Airwave installed a mixture of signage hardware, including large format displays & free-standing kiosks from Samsung, and tablet signage from LG. To minimise each display’s footprint, most displays were fl ush mounted to walls.