5 minute read
Airwave at Work, Serviced Apartments
The serviced apartment, or ‘aparthotel’ sector is becoming increasingly popular with travellers looking to bridge the gap between AirBnB, and hotel accommodation.
Especially suitable for long stays, serviced apartments are typically more comfortable than a hotel, and more reliable and service orientated than AirBnB stays.
Hotel, AirBnB, serviced apartment - Airwave always strive to provide homefrom-home experience TV systems, so it’s business as usual as we grow our portfolio of serviced apartment providers across the UK, Ireland and Europe.
LOCKE LIVING
The Brand
Locke’s lifestyle brand provides design-led aparthotels that combine the convenience of a hotel, with the freedom and comfort of the home environment.
With 13 properties located in the UK, Ireland and Germany, each Locke venue immerses itself in the local neighbourhood, and o ers a deep-rooted sense of community via bespoke-designed communal spaces.
Airwave is privileged to partner with Locke in the supply and implementation of display-based technology, and has implemented guest entertainment systems and network infrastructure in over 2,000 rooms, across both UK and internationally based Locke properties.
The Technology
“We believe life shouldn’t stop when you’re away from home. So when you stay with us, you stay on your terms – whatever they may be” - Locke Living
With Locke’s ethos in mind, Airwave have designed a TV system that caters for a guest’s own terms. This of course, is based on a platform that facilitates content casting and hospitality certifi ed Google Chromecast, allowing guests to watch their own content on the in-room TV.
“Google Chromecast allows guests to watch what they want, when they want, and as such, is the ideal solution for the Locke brand” – Matt Cox, Business Development Manager, Airwave
Locke’s brand standard TV system consists of Samsung 690 Series hospitality TVs, an Otrum Mirage guest entertainment platform, Google Chromecast and VOD movie app Airtime.
The system provides quick and intuitive access to terrestrial TV, video on demand movie & programming content, and an almost infi nite amount of entertainment options via apps such as Netfl ix, Amazon Prime, YouTube, BBC iPlayer etc
DAO BY DORSETT Dao by Dorsett West London comprises of 74 highquality serviced apartments, overlooking West London’s Shepherds Bush Green.
Situated in the throng of Shepherds Bush and a 5-minute walk from the UK’s largest shopping centre, Dao by Dorsett needed a tool to inform guests of the local area’s attractions and geography.
Airwave was happy to assist, implementing an Otrum Mirage guest entertainment system, featuring a homepage and 10 additional content pages, built by Airwave’s technical design team.
A mixture of 50 and 55-inch Samsung ET690U Series hospitality TVs were wall-mounted across the property’s 74 apartments, providing a large screen, small footprint solution.
Embedded on each TV is the cloud-based movie app, Airtime, o ering new release blockbuster movies and ondemand programming services, via a dedicated button on the TV’s homepage.
An ‘External Input’ button also features on the homepage, allowing guests to plug their own device, such as a gaming console, into the TV – an especially useful feature in any environment that caters for long-term guests. STAY CITY GROUP The Staycity Group – consisting of Staycity Aparthotels, and Wilde Aparthotels by Staycity - operate over 6,000 apartments in 15 European cities.
Both brands o er a collection of stylish and comfortable serviced apartments, aiming to “perfectly blend the home and hotel”. Amenities, include 24-hour reception service, fully equipped kitchens, cafes, gyms, laundry rooms, lounges and working spaces.
Catering for the varying requirements of individual properties, Airwave has supplied and implemented a variety of systems across the Staycity and Wilde Aparthotel portfolio - including TV hardware from LG and Philips, Chromecast casting functionality, and entertainment platforms from Philips CMND and Otrum.
ROOM2 CHISWICK Room2 is the world’s fi rst ‘hometel’ brand, born from the realisation that guests strive for the homeliness of AirBnB, but with the services and quality assurance of a hotel.
Looking to ‘give people a place to live, not just stay for the night,’ Room2 provide guestroom environments that o er a true home-from-home experience.
Room2 Chiswick marks the third of the brand’s growing estate (joining properties in Southampton and Hammersmith) and o ers 86 bespoke designed rooms, each with a kitchenette.
Airwave evangelise a home-from-home technology experience, so Room2 Chiswick’s remit of exactly that, was delivered with minimal fuss and maximum e ciency.
Otrum Mirage provided the guest entertainment system’s platform, delivered on wall-mounted 43-inch Samsung ET690 Series hospitality TVs.
Mirage provides a benchmark in functionality, o ering an API centric platform and limitless design possibilities. This was taken full advantage of, as Airwave’s design engineers built a user interface with a series of information pages, and access to Google Chromecast and cloud-based VOD app, Airtime.
The inclusion of Chromecast allows guests to cast content, from over a thousand streaming apps - o ering a real homefrom-home television experience. THE CHEVAL COLLECTION The Cheval Collection is an award-winning hospitality group, operating over 675 luxury apartments in 12 locations across London and Edinburgh.
With over 40 years’ experience in the premium serviced apartment sector, Cheval boasts a reputation for exceptional service and quality. Guests can expect generously sized, luxuriously furnished apartments, in premium city-centre locations.
With the provision of modern tech, high on Cheval’s agenda, Airwave have implemented guest entertainment systems in a number of the brand’s properties, including: Gloucester Park, Lexham Gardens, Old Town Chambers Edinburgh, Thorney Court and Three Quays.
“Cheval’s property portfolio is eclectic in nature, and this was refl ected in the technology o ering across the locations we’ve worked with” said Airwave head of hospitality sales, Wayne Bowring.
This o ering consisted of a brand standard TV interface, a series of information pages, smart TV apps and screen sharing functionality.