Trend Report A/W 18/19

TREND REPORT

A/W 18/19

LETTER FROM THE EDITOR In an everyday life how many times do we think about color? How often do we consciously stop and think about the specific shades of the world around us?

Probably a lot more than we think. Color is at the heart of all we do. Fulfilling our intrinsic desire for change, we apply color to our walls, the car we drive, to our faces, and of course the clothes we wear. With its ability to transform our appearance and our perceptions in any given moment, color is both the ultimate form of creative expression and the definitive disguise.

We are all influenced by color everyday, whether we realize it or not. If we’re having a bad day we automatically tend to get drawn more to neutral/darker tones of clothing, while when we’re having better days we tend to wear more bright clothes with more pops of color.

As time goes on, trends change, colors that appear striking in one season may not follow through to the next. Everything moves with the times, especially color. And since nature is catching up with us for A/W 18/19, and is delivering blustery, face-numbing forecasts, we’re back to acing our layering game, but, upping the ante with texture doesn’t mean saying goodbye to bold colors.

For this upcoming season we’re seeing more earthy, comforting tones, a lot of urban city references, with colors that carry more of gray/dark undertones, reflecting on the roughness of building materials, to more vibrant accents of color taking inspiration from street culture.

With color going hand and hand with texture this season we are also interested in materials that emit and reflect light; we explore embellished finishes and perfect smooth, shining surfaces. We see how transparency reveals and alters color, and how thick cocooning materials muffle shape and change its meaning.

Much love, Aisha Shawky

CONTENTS

SANDSTORM pages 1-6

CONCRETE PASTELS pages 7-12

A GLIMPSE OF LIGHT pages 12-18

CHROMATICITY pages 18-23

SOURCES

1

SAND STORM 16-1342 TPX

18-1612 TPX

18-1630 TPX

19-1436 TPX

16-1342 TPX

18-1540 TPX

The neutral category this season will exhibit the beauty and wonder of nature, in particular desert landscapes. Desert sands can vary so much in color, from yellow, and orange to red, however this seasons colors are less energetic and more oxidized into reddish/earthy tones like dark amber, red/pink earth, saffron and rich browns. These colors evoke warmth, comfort, and security, they are often described as natural, down-to-earth, and conventional, but can also be sophisticated.

The dusty and dry earth tones inspires both dry knits that are densely textured like kilims, and soft fabrics such as worn suede and corduroy.

The chalky quality of the red/pink earth colors inspire more faded/natural dyes, as well as worn textiles to create a more rustic, natural look.

The textiles reflect more on imperfections, with more eco-friendly natural textiles that are pieced together and given a new life, using more handcrafted fabrics that inspire brushed plaids, stitched quilts and rustic tweeds.

The design for this nature inspired trend is more focused towards utility with oversized pockets, wrapped and draped layers, and multi-functional, adaptable details, equipped for global travel.

18-1441 TPX

18-1355 TPX

2

3

4

SEEN ON THE RUNWAY

Prada

Rick Owens

Damir Doma

Prada

Prada

Little House On The Prairie

5

SEEN ON THE STREET

6

7

CONCRETE PASTELS

14-4002 TCX

17-0205 TPX

This palette is inspired by the toughness of urban living between cities across the globe. While gray reflects the toughness of urban living, this palette moves away from the typical core grays, and takes the heavy, rough building material to a more soft, calm and comforting form of gray. For A/W 18/19, a grayer and frosted pastel theme emerges, with colors that are crisp yet soft, offering a modern take on classic retro, pastel tones.

16-160X TCX

17-4021 TPX

16-5109 TPX

16-1331 TCX

These colors have been grayed and softened, having a particular appeal to suiting and shirting across both menswear and womens wear, while offering a modern edge to classic tailoring and utility looks. These colors are also used on plush materials such as leather and velvet, and can also be used to update classic neutrals.

This story sits somewhere between work and leisure dressing, and sees wardrobe essentials become more refined. It focuses on classic tailored shirts, updated with new forms and details. Architectural silhouettes explore a mix of hard and soft lines. Some pattern pieces are draped, while others are structured. Staggered hemlines look clean, while experimental layering and gathering techniques look more surreal.

14-1311 TPG

8

9

10

SEEN ON THE RUNWAY

Miu Miu

Joie

Marcelo Burlon County of Milan

Pigalle

Halston Heritage

Vika Gazinskaya

11

SEEN ON THE STREET

12

13

A GLIMPSE OF LIGHT

19-5320 TPG

19-4028 TCX

19-4205 TCX

19-4030 TCX

The mystery and depth of winter nights informs shadowy tones in this ‘Glimpse of Light’ palette. This striking palette consists of bold city brights focusing on occasional accents of color, contrasted by intense, deep darks like navy blue and deep green. Luxury dressing is a key focus in this trend, using fabrics such as, sumptuous jacquards, plush yarns, fine-gauge merino wool, viscose, silk-blend knits and fabrics that feature a mix of metallic fibers, giving a subtle glitter sheen, creating a pieced-together look that celebrates opulence. This trend It is particularly relevant for party wear and embellishments.

19-3720 TPX

18-1238 TPX

18-1950 TPG

14

15

16

SEEN ON THE RUNWAY

N. Hollywood

Undercover

Sacai

Issey Meyake

Issey Meyake

Boglioli

17

SEEN ON THE STREET

18

19

CHROMATICITY

19-4039 TCX

18-6022 TPX

18-1551 TCX

16-1364 TPG

13-0756 TPX

Even during the winter months, we still need some pops of color to add some intensity, while the darker tones, such as navy and deep green add versatility to the garments. This trend consists of a mix of urban grays, sporty primaries, and vibrant brights.

Taking inspiration from street culture, this palette is an urban direction of informed inner city streets. Road signs, colorfully painted buildings, and graffiti, enforce bold symbols, and dynamic color blocking.

This palette is used mainly for jacquard and vibrant street savvy knitwear trends, that usually comes in cotton, wool and viscose.

Industrial surfaces also inspire a lot of texture within fabrics, forming relief pattern knits such as herringbone structures, embossed weaves, and graphic jacquards, that are re appropriated with a play on scale and yarn mixes. Volume is also a key focus for the silhouettes of this color trend, with belted styling working alongside busy checks and tactile fabrics.

15-0703 TPG

20

21

22

SEEN ON THE RUNWAY

Balmain

Noir Kei Ninomiya

Cottweiler

Mira Mikati

Calvin Klein

Givenchy

23

SEEN ON THE STREET

24

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