Custom Closets, Pantries and More
WEBSITE:
https://solutions-stores.ca/ CATALOGUE
https://www.flipsnack.com/ solutionsstores/rigel-closetfolder-sample/full-view.html
Contents About Us
01
Our Core Values
02
How We’re Different
03
Our Products
04
Market Comparison
05
More Market Comparison
06
North American Opportunity
07
Target Market
08
Future Business Plans
09
Financial Forecast
10
Strategy for Success
11
Conclusion
12
About Us Rigel prides itself in being one of the most recognized closet systems in Canada. With patented products and its ability to tailor any customer’s needs, it’s no surprise Rigel builds long-lasting winning partnerships. It all begins from our dedicated departments with motivated employees who share common goals and humanitarian values. We continue to learn, grow, change and excel in becoming the number one closet system in North America.
Visi
We work to oriented clo
Miss
To develop extensive re customizab
Our Core Values
Purp
To reinvent
ion
provide compassionate, quality and detail oset systems.
sion
a robust closet platform that is backed by esearch to provide customers with a complete ble closet.
pose
t the future of the closet market
How We’re Different
Rigel
Other Closet Systems
Flexibility
Not Flexible
Ability to change the design when you need a refresh or to change with trends
One-time build for a structured system, so you are stuck with the same system
Can switch around components based on your changing lifestyle or needs
Not many size options for various room sizes
Fits any size room, walk-in closet or reach-in closet
Designed for walk-in closets
Easy Installation and removal
Damaging Installation/Removal
Does not damage the wall paint once removed
Dents, scratches and paint chips can occur to walls and floors when moving the system
Perfect if the design of your room is always changing (ie. Adding new furniture
Upgradable
Budget
Start with a basic set
Large cost for a closet system that requires you to spend more upfront on the first visit
Can purchase more accessories based on your budget
Our Products
Market Comparison
Company Information
2018
Closet line: FreedomRail
Rebranded four lines of closets to fall under one umbrella, “The Container Store Custom Closets” Introduced new products within other closet lines. Elfa® Classic, Elfa Décor®, Avera™ and Laren™
$829.6 million (93% of the total net sales)
Focus surrounding custom closets for 41 years
$65.5 million third party net sales (7% of total consolidated net sales)
Solutions has been in business for over 20 years
Over $20 million dollars in sales
COMPANY
More Market Comparison
PRICE
QUALITY
LOW
LOW
HIGH
HIGH
HIGH
HIGH
HIGH
HIGH
LOW
HIGH
LOW
HIGH
DEALERSHIP
RETAIL
WHOLESALE
PATENTED PRODUCTS
North American Opportunity
Rigel’s biggest competitors are Organized Living, California Closets and The Container Store branding Elfa.
quality of their products the more expensive it is for consumers to purchase, making it unreasonable for the public.
Organized Living provides products that are high in cost thus, when putting together all the components, customers will realize the total cost of their purchase is not practical. They only sell in specialized stores limiting their market space. They offer 10 year guarantee while Rigel offers lifetime.
Rigel has the opportunity to surpass its competitors and other companies in the industry. Not only does it have patented products but it provides low cost and high quality merchandise. Rigel is available for retailers and wholesalers while providing franchisees/dealerships the opportunity to expand throughout North America. Rigel promises to provide quality assurance, warranty, easy installation and maintenance so that the only thing to worry about is what to hang in your closet!
California Closets is one of Rigel’s top competitors. However, as seen with other companies the cost of products is grossly over-priced. Lastly, The Container Store exclusively sells Elfa, thus controlling its products to limited locations. The higher the
Target Market
Architects Franchises Organizers Contractors Builders Patents Dealer Programs Business to Business
Future Business Plans
Rigel’s goal is to obtain business through numerous profitable avenues in a potential $6 billion dollar closet market. Rigel is looking for partnerships that will tackle the closet market and develop the following in a strategic and beneficial way;
Business management procedures such as building innovative departments and teams. Develop and implement mediums to obtain successful outcomes across the company.
Financial Forecast
$ Million
Revenue
Phase 1 Phase 2 Phase 3 Strategy for Success
Locate a business partner to raise funds and build a successful team focusing on product development to obtain business from Ontario markets
Business to Business, Contractors, Builders, Architects, and Organizers
Capture the entire Canadian market
Dealer programs, Franchises and more
Move forward with business to United States markets
USA dealer programs and franchises
Conclusion
Looking into the future, our vision is to provide people with an easier way to organize their way of life. We have created a closet system that is more than just a closet for the home. It is a versatile system that adapts to any need. With lifetime warranty there is no better way to save space, money and time while living the lifestyle you always wanted.
