wonderer MEDIA PACK
Everyday Wonder ‘Everyday Wonder’ is the idea that drives the creative expression for the Trinity Leeds brand identity. Everyday wonder captures our brand both internally and for customers and retailers alike. It allows us to express our Mass Niche nature as a brand.
Everyday Wonder is... A lasting impression, not a mark. A reflection of the wonder of the city Leeds. Naturally evolving everyday. A smile in the mind when you discover wonder in the ordinary, a story to share and keep coming back too for the future.
Trinity Leeds Trinity Leeds opened in March 2013 and was the only major retail destination to open in the United Kingdom in 2013. The scheme covers over 1 million sq ft and is marking the beginning of next generation shopping centres. The centre has brought 65 exciting new names to the city for the first time including Mango, Apple, Victoria’s Secret and Superdry and, in December 2013, Primark opened a 107,000 sq ft flagship store. Trinity Kitchen launched in October 2013 with its new and innovative food concept, has set a new benchmark for mall dining. Trinity Kitchen covers over 20,000 sq ft and gives consumers a diverse choice of Food. Trinity Kitchen has five different street food vendors who come in every month keeping Trinity Kitchen young, fresh and ever changing. Along side the street food vendors we also have permanent vendors including, Pho Vietnamese street food, Chicago Rib Shack, PizzaLuxe and 360 Champagne and Cocktail bar.
3rd largest city in the country
Leeds is the UK’s largest financial centre outside of London.
The Magazine Trinity Leeds Wonderer is a new magazine concept designed for the new Trinity Leeds shopping centre. With over 22 Million visitors to the centre within the first year of trading, Trinity Leeds Wonderer will fast become a magazine with a large readership. The readership will be diverse targeting the most common types of shoppers to Trinity Leeds. Leeds is one of the largest student cities in the United Kingdom and Trinity Leeds is the ideal leisure destination for them. Trinity Leeds Wonderer is about fashion and lifestyle. Providing readers with update information on what’s been happening in the centre, what Trinity Leeds has to offer and emerging fashion trends, which are available on the high street. Trinity Leeds wonderer will also give reader styling advice, recipes, information from Trinity kitchen’s Street Food vendors, past and present and also articles on events that have been taken place in the centre. With the special promotional offers for every reader. Trinity Leeds Wonderer is a magazine that aims to create a “smile in the mind” for all its readers.
Facts & Figures SIZE: 1,000,000 sq ft NUMBER OF UNITS: 100+ MARKET POTENTIAL: £1,119.2M CATCHMENT POPULATION: 4,407,882
22,000,000 CIRCULATION
FREE IN THE CENTRE
QUARTERLY ISSUES
Colour Palette Trinity Leeds has a special colour palette that should always be used, wethier it be text colour or logo. See below
Colour Palette
• Please not that typography should always have enough stand out and be clearly legible •
Text & Font All text in Trinity Wonderer use the following fonts.
Quotes & Social Media “Over the past year Trinity Leeds has met many landmarks, bringing a fresh and innovative take on retail and leisure to the UK market for the first time. Due to high performance in all areas we have welcomed over 22 million customers and contributed to an overall uplift in traffic and footfall to the city of Leeds by creating an extra 400 hours of shopping, leisure and entertainment every year. We look forward to the next phase of Trinity Leeds as the centre continues to grow and adapt to ever evolving retail needs.” Gerald Jennings, Portfolio Director for Land Securities
Social Media Facebook: www.facebook.com/TrinityLeeds Twitter: @TrinityLeeds Website: www.trinityleeds.com YouTube: www.youtube.com/TrinityLeeds
“Trinity Leeds has quickly established itself as a major landmark within the city centre and has provided a huge boost to the city’s already impressive retail offering. In the face of a challenging economic climate, Trinity has helped Leeds to buck the national trend and along with support from other city centre developments both now and in future, we’re confident that Leeds will continue to flourish and offer shoppers and visitors more than ever before.” Leeds City Council executive member for the economy and development councillor Richard Lewis