Press Release for The Kooples Magazine

Press Release My magazine has been done in the house style of The Kooples brand which represents a style of being simple yet bold. Their house style is representing in everything they do, not only their clothes and the couples who model them but their social media and online persona gives off the ultimate simplicity vibe.

In keeping with their representation, I have used one couple to model the clothes chosen. I have kept the clothes to be high end of the brand but also simple cuts and dark colours. With the chosen outfits, the theme of them to complement each other is demonstrated with a sense of similarities between them both.

The Kooples magazine is to represent the trends of each upcoming season and how to style them. It includes features of the models within the magazine, behind the scene photos along with an article of the day and all promotions which will be featured within the next upcoming months.

The pages are predominately images so the focus of attention is all on the clothes and accessories.

This was also chosen as the most simple and neutral look for the magazine to follow the house style, as on their website is shows images being large, bold and in your face. The setting which has been chosen is city urban to create an edge to the image for the models to work with. Within each issue, there will be a different set of couples modelling alongside information about them such as what is done within our YouTube profile. As featured, we can see the history of Lizzy and Harry’s relationship to keep within this theme.

The fonts used within this issue have been inspired from the website using the well-known logo represented throughout to enforce the brand. The font used for the text has been inspired from the one used on the brands website to keep within the theme of simplicity.

This issue will hits stands within store, this will also be a free magazine. This will be offered to customers when purchasing but also laid out around store for those who just pop in. When a customer orders online, the updated issue will be within their order. Though the magazine is no more than 20-25 pages, it’s another link to keep the brand with their customers alongside all the social media.

Within issues, there will be a highlight of the social media we use to let customers know that they can get instant information from the brand.

This magazine will hit stores on the stores magazine launch dates of 2nd of February 2015. Within the store launch, they will provide snacks, beverages and gift bags. There will also be talks from creative directors and store managers alongside chatting alongside some big names in fashion and fashion and lifestyle bloggers. This is a chance for people who love and are interested in the brands fashion and aspire to the lifestyle to chat to the people behind the magazine and brand and interact with fashionista’s who share the same passion.