The Insight of Brand Beliefs
Index Brand Wikies
7
Brand Concept
15
Brand Logo
19
Color Palette
29
Logos Alternatives
33
Brand Typefaces
37
Services marzipan daily & routine candy canes toffee payment digital pie. Candy online jelly-o danish cupcake dragĂŠe. Money marzipan soufflĂŠ sugar wallet tart toffee easily marshmallow ice cream donut. Macaroon caramels digital cake Dooit sweet. Caramels app-based halvah halvah cotton candy tiramisu tiramisu ram wafer cake. Powder tart digital gummies pie chocolate cake. Sesame platform marzipan oat assistant cake bonbon dessert applicake. Tart candy canes sugar plum smartphone cookie gingerbread biscuit. Cake pudding chupa chups. Dooit tiramisu.
Brand Wikies
Target Audience
from the Segmentation
Gadget farmiliar, Busy, Limited time, Satisfier, Convenience seeker, Concern to spending amount
Value Proposition Digital Assistant for daily and routine transaction needs
Brand Positioning Statement Dooit is the only DIGITAL ASSISTANT that accompanied just like a Personal Assistant for any related purposed of payment in daily activities: information, communication, transactions (routine, incidentally) for more comfortable life, cause everything is already handled.
No more late payment penalties, since Reminder exist! Always Update with Online Store and Discounted Items info.
Point of Differentiation It’s not a mobile banking, it’s not an eWallet It’s your digital assistant for your transaction needs.
All in one easy-to-use mobile app payment, fluid content including interested promotion and products catalogue feed, for online and physical merchant in digital way.
Brand Promise You can forget your wallet but you can't forget your phone Dooit assist all your daily and routine transaction needs with an easy-to-use mobile app platform. You can use it anywhere, anytime and get your things done, right from your fingertip.
Brand Concept
Concept
From the needs of simplicity for doing daily and routine payment easily, Dooit come as an app-based digital assistant for an easier life, cause nowadays people can forget their wallet easily than forget their smartphone.
Name
Dooit come from the phrase “Do it!�, something to be told by someone to their Personal Assistant to replace them doing something for an easier and practical life.
Mantra
advantageous reliable superb
Brand Logo
Proportion
1,5
1
1
1
1
Save Area
1
1
1
1
Minimum Print Size
14mm
Minimum Pixel Size
50px
Warning
Breaking the rules are strictly prohibited. Changing the proportions and the color compositions may cause the logo lost it’s essential and visual perfections. Use the logo with full of respect and be responsible when putting into layout.
Logo Alternatives
Fullcolor Primary
Monocolor
Fullcolor
Monocolor
Monocolor
Color Palette
Primary Colors
C10 M100 Y97 K2 #D51F29
C58 M54 Y54 K75 #2b2927
C0 M0 Y0 K0 #FFFFFF
Alternative Colors
Brand Typefaces
Primary Typeface
Titillium Web
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 :;’”,.\{[<(-+)>]}/!?@#$%^&*
Sample of Heading Carrot cake sugar plum gingerbread sesame snaps powder cotton candy jujubes. Pudding jelly beans soufflé bonbon dragée sweet roll brownie. Sweet roll chupa chups sweet candy canes donut sesame snaps applicake ice cream. Jelly jujubes tiramisu pastry dessert dragée unerdwear.com. Marzipan gummies macaroon bear claw dessert.
Secondary Typeface
Roboto
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 :;’”,.\{[<(-+)>]}/!?@#$%^&*
Sample of Heading Carrot cake sugar plum gingerbread sesame snaps powder cotton candy jujubes. Pudding jelly beans soufflé bonbon dragée sweet roll brownie. Sweet roll chupa chups sweet candy canes donut sesame snaps applicake ice cream. Jelly jujubes tiramisu pastry dessert dragée unerdwear.com. Marzipan gummies macaroon bear claw dessert.
Confidence There are so many needs of people to make their lives more comfortable and easier. Especially in transaction, we believe that the needs for assistance will be higher along with a rush of urban people. With the resource, creativity and passion to bring the spirit for a better, easier world, we also believe that Dooit can cover it all.
Contact Details PT. Mobile Coin Asia Taman Gandaria Blok D-4 Jl. KH. M. Shafii Hadzami Jakarta Selatan 12240 www.doo-it.com
www.doo-it.com