Project Book
Project Book Presented By Alanna Jules
Contents About Treetop Inn 02 Competitive review 08 Brand Development 14 Style Guide 20 Creative Elements 28 Future Concepts 42
About Treetop Inn
Company Profile 03 Brand Objective 06
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What is Treetop Inn? Surrounded by the last remaining wilds of Florida and based in Kissimmee, Florida, Treetop Inn is an up-and-coming development that incorporates the wilds and natural landscape of Florida in with its hospitality. The Treetop Inn is an inn that will be built in and among the tree tops of the Florida Landscape. This rustic cabin-esque type experience puts visitors in the heart of 225 acres filled with Florida wildlife. Visitors’ main mode of transportation is the zip line that can be used to roam the territory and will also take you to the main inn dining hall. Treetop Inn needs a design that will put a face to the name.
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Brand Objective To create an image for Treetop Inn that projects comfort, quality, excitement, and professionalism in the lodging and attractions industries.
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Competitive review Competitor analysis 09 MARKET POSITION 12
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Completely Set Apart Treetop Inn will be the only lodging facility in Kissimmee that utilizes the natural landscape and tree tops of Florida as it’s backdrop and architectural substructure, providing its visitors with unmatchable experiences on a humble scale.
Disney World Resorts
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Seaworld Adventure park
Local outdoor attractions
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Unique Positioning
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As a lodging facility featuring the natural wonders of Kissimmee, FL., Treetop Inn will provide indoor and outdoor attractions on a humble scale for families and individuals who seek unforgettable experiences shaped in amusement, awe, and adventure. By taking advantage of social media, guerilla marketing, and traditional marketing, Treetop Inn will increase it’s brand awareness, which will ultimately result in increase visitation, popularity, and revenue.
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Strengths • Unique Location • Unique Customer Experience • Marketability
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Weaknesses
Opportunities
Threats
• Little/No Reputation • Operating Expenses • High Cost for Start-up
• Build Strategic Partnerships • Growing Interest in Tourism • Quickly Increase Revenue
• Pests • Weather/Climate • Experienced Competitors • Surrounding attractions
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Brand Development Mood Board 15 Conceptualization 17
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Nature Inspired Treetop Inn is inspired by nature itself, capturing the awe-inspiring magic that happens when coming in contact with its beauty and mysteries - large and small.
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Capturing the idea Treetop Inn desires to adopt a presence that reflects the energy and essence of the outdoors, while projecting a brand that is inviting, trustworthy and professional.
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Style Guide Final Logo 21 Color & Fonts 23 Imagery & Inspiration 25 20
“Brand� New The final logo for Treetop Inn is simple, organic in look and feel, and compliments the natural essence of nature that it was made to represent.
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Explore Much More. NN
NN ww w.Treeto pInn.com
Explore Much More.
ww w.Treeto pInn.com
Explore Much More.
ww w.Treeto pInn.com
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Colors & Fonts The colors and fonts for Treetop Inn are a reflection of the natural hues, tones, and textures that are commonly found in nature.
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Falco Black
Jay visited back home and gazed upon a brown fox and quail. Falco Black Inline
Jay visited back home and gazed upon a brown fox and quail. Falco Black Outline
Jay visited back home and gazed upon a brown fox and quail. Fira Sans
Jay visited back home and gazed upon a brown fox and quail.
Avenir
Jay visited back home and gazed upon a brown fox and quail.
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Imagery & Inspiration Similarly to the fonts and colors, imagery and textures shoudl be insinc with the overall mood of the Treetop Inn brand and should reflect the beautiful details and majesty found in nature.
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Creative Elements
Banner Ads Publicaiton Ads Outdoor Ads Interactive Guerilla Tactic #THATSWILD Campaign
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Banner Ads A collection of digital advertisements varying in the most common web standard sizes. The banner ads were designed with the adventurer in mind who desires to “escape among the trees�.s
Escape
among the trees Book Today & Save
50%
Special Offer
50% off book now visit treetopinn.com 250 x 250 web banner
book now
visit treetopinn.com 160 x 600 web banner
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Escape among the trees Book Today & Save
50%
Escape among the trees Book Today & Save
50%
Special Offer
50% off book now book now
visit treetopinn.com
visit treetopinn.com 200 x 200 web banner
book now vvvvvvv v 200 x 200 web banner
300 x 250 web banner
Special Offer
50% off
book now
468 x 60 web banner
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Publication Ads A series of magazine ads designed to appeal to readers who have an innate sense of curiosity and wonder; those who take in life at a much slower, more relaxing yet exploratory pace.
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Outdoor Ads A series of large outdoor print ads that were made with the thrill-seeker in mind; appealing to his or her urge to dive head first into the next awaiting adventure.
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Interactive A mobile application and web presence created to help visitor and future patrons learn all about Treetop Inn, as well as book their stays, review on-site attractions, make reservations, receive timely notifications, and much more.
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Guerilla Tactic An interactive campaign designed to build brand recognition and awareness by invading the surrounding streets in Kissimmee. This campaign includes a photo op booth, branded animal ears to hand out to passersby, as well as discounted admissions tickets for their first visit to Treetop Inn.
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#THATSWILD A visually impactful social media campaign designed specifically to attract Instagram user who have visited Treetop Inn. Awareness is spread by taking and sharing pictures using the hashtag “THATSWILD�
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Future Concepts Project 225 43
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A peek into the future Inspired by Treetop Inn’s love for Florida’s wildlife and natural surroundings, and the preservation efforts on its own 225 acres of land, Project 225 was birth to further raise awareness for the importance of preserving and conserving the remaining forests and wildlife all throughout Florida.
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Project 225 A preservation initiative inspired by Treetop Inn’s efforts on it’s own 225 acres of land. The proceeds obtained from the inspired swag and merchandise support the efforts of the organization.
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Presented By Alanna Jules
Project Book