Project Book
Project Book Presented By Alanna Jules
REVISI
Contents Section 1.0 Profile Objective Mission, Vision, & Narrative Section 2.0 Competitive Review Market Position SWOT Analysis
TING
Section 3.0 Mood Board Conceptualization Strategy Seciton 4.0 FInal Logo Colors & Fonts Imagery & Inspiration Section 5.0 Digital Print Outdoor Ads Interactive Guerilla Tactic Social Media Campaign
Section 1.0 Profile Objective Mission, Vision, & Narrative
What is Treetop Inn? Surrounded by the last remaining wilds of Florida and based in Kissimmee, Florida, the Tree Top Inn is an up-and-coming development that incorporates the wilds and natural landscape of Florida in with its hospitality. The Tree Top Inn is an inn that will be built in and among the tree tops of the Florida Landscape. This rustic cabin-esque type experience puts visitors in the heart of 225 acres filled with Florida wildlife. Visitors’ main mode of transportation is the zip line that can be used to roam the territory and will also take you to the main inn dining hall. Tree Top Inn is looking for a designer that will put a face to the name and help brand their package.
REVISI
Brand Objective
To create an image for Treetop Inn that projects comfort, quality, exitement, and professionalism in the lodging and attractions industries.
Mission
Vision
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TING Narrative
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Section 2.0 COMPETITIVE REVIEW MARKET POSITION SWOT ANALYSIS
Completely Set Apart A lodging facility featuring the natural wonders of Kissimmee, FL., Treetop Inn provides indoor and outdoor attractions for families and individuals who seek unforgettable experiences shaped in amusement, awe, and adventure.
MaRket Position
REVISI
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Strengths
Weaknesses
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Opportunities
Threats
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TING
Section 3.0 Mood Board Conceptualization Strategy
Nature Inspired Treetop Inn is inspired by nature itself, capturing the awe-inspiring magic that happens when coming in contect with its beauty and mysteries - large and small.
Conceptualization Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam diam odio, pellentesque nec aliquam vitae, cursus ac dolor. Nulla rhoncus porta quam non egestas. Aliquam ac augue in ante pellentesque mattis vitae ac
REVISITING
Section 4.0 Final Logo Color & Fonts Imagery & Inspiration
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Explore Much More. NN
NN ww w.Treeto pInn.com
Explore Much More.
ww w.Treeto pInn.com
Explore Much More.
ww w.Treeto pInn.com
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35 82 96 46 107 47 22
Colors Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam diam odio, pellentesque nec aliquam vitae, cursus ac dolor. Nulla rhoncus porta quam non egestas. Aliquam ac augue in ante pellentesque mattis vitae ac
Falco Black
The quick brown fox jumps over the lazy dog. Falco Black Inline
Fonts Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam diam odio, pellentesque nec aliquam vitae, cursus ac dolor. Nulla rhoncus porta quam non egestas. Aliquam ac augue in ante pellentesque mattis vitae ac
The quick brown fox jumps over the lazy dog. Falco Black Outline
The quick brown fox jumps over the lazy dog. Fira Sans
The quick brown fox jumps over the lazy dog. Avenir
The quick brown fox jumps over the lazy dog.
Imagery & Inspiration Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam diam odio, pellentesque nec aliquam vitae, cursus ac dolor. Nulla rhoncus porta quam non egestas. Aliquam ac augue in ante pellentesque mattis vitae ac
Section 5.0 Digital Print Outdoor Ads Interactive Guerrilla Tactic Instagram Campaign
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Escape
among the trees Book Today & Save
50%
Special Offer
50% off book now visit treetopinn.com 250 x 250 web banner
book now
visit treetopinn.com 160 x 600 web banner
Escape among the trees Book Today & Save
50%
Escape among the trees Book Today & Save
50%
Special Offer
50% off book now book now
visit treetopinn.com
visit treetopinn.com 200 x 200 web banner
book now vvvvvvv v 200 x 200 web banner
300 x 250 web banner
Special Offer
50% off
book now
468 x 60 web banner
Print Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam diam odio, pellentesque nec aliquam vitae, cursus ac dolor. Nulla rhoncus porta quam non egestas. Aliquam ac augue in ante pellentesque mattis vitae ac
Outdoor Ads Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam diam odio, pellentesque nec aliquam vitae, cursus ac dolor. Nulla rhoncus porta quam non egestas. Aliquam ac augue in ante pellentesque mattis vitae ac
Interactive Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam diam odio, pellentesque nec aliquam vitae, cursus ac dolor. Nulla rhoncus porta quam non egestas. Aliquam ac augue in ante pellentesque mattis vitae ac
Guerilla Tactic Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam diam odio, pellentesque nec aliquam vitae, cursus ac dolor. Nulla rhoncus porta quam non egestas. Aliquam ac augue in ante pellentesque mattis vitae ac felis. Phasellus pulvinar sem id semper commodo.
Instagram Campaign Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam diam odio, pellentesque nec aliquam vitae, cursus ac dolor. Nulla rhoncus porta quam non egestas. Aliquam ac augue in ante pellentesque mattis vitae ac
Future development Project 225
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Project Book