PROJECT
Journey to Luxury Cultural Resort in Tek Jenh village, Kampong Speu Students Daniel Marques David Taipina Joana Emídio Linus Van Doren Olga Gomes Rita Solá
Professors Cátia Pereira Gonçalo Gomes Teresa Franqueira
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
DESIGN TEAM
JOANA EMÍDIO
OLGA GOMES
RITA SOLÁ
DESIGN MASTER STUDENT
PRODUCT DESIGN MASTER STUDENT
DESIGN MASTER STUDENT
DANIEL MARQUES
DAVID TAIPINA
LINUS VAN DOREN
PRODUCT DESIGN MASTER STUDENT
PRODUCT DESIGN MASTER STUDENT
PRODUCT DESIGN MASTER STUDENT
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
STAKEHOLDERS OF THE PROJECT
INTERNAL STAKEHOLDERS
Manager - manages the website and reservations - organizes and books the activities with workers and partners - manages income and pays the workers and partners
Cooker - prepares, cooks and serves traditional dishes - teaches guests how to cook traditional dishes
2 Service workers - cleans and prepares rooms, dining area and common areas - entertains the guests with traditional activities
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
STAKEHOLDERS OF THE PROJECT Guest - books his stay online - pays for his stay and for cultural activities
EXTERNAL STAKEHOLDERS
Cultivator - sells fruits and vegetables to the cooker - teaches guests about traditional plants in Cambodia
Dancers - entertain the guests with a traditional dance show
Ox rider
Singer - entertains the guests with an opera show
Tour guide
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
PERSONAS TOURIST
JOHN, 24
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
PERSONAS TOURIST
SPF 50
ANNA, 44
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
PERSONAS TOURIST
PETER, 66
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
PERSONAS MANAGER
PHIRUN, 28
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
PERSONAS SERVICE WORKER
CHOEUN, 22
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
PERSONAS COOKER
HAING, 30
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
SYSTEM MAP
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
SYSTEM MAP OF WATERFALL ACTIVITY
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
TO BETTER UNDERSTAND THE SERVICE BEHIND EACH ACTIVITY DESIGNED BY THE CAMBODIA STUDENTS WE DESIGNED A BLUEPRINT FOR EACH ACTIVITY
SERVICE WORKER
CULTIVATOR
TOUCHPOINTS
TOUCHPOINTS
In the end of the activity the worker pack up the materials
The worker helps the guest in the activity
The worker prepares the activity for the guest
MANAGER
The cultivator takes the trees to the resort The manager talks to the worker to prepare the activity
TOUCHPOINTS
The manager calls the cultivator to order the trees
GUEST
The guest starts the activity
The guest confirms the activity
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
ACTIVITIES
· PLANT A BABY TREE
@
TOUCHPOINTS
DANCERS
TOUCHPOINTS
The dancers communicates to the manager that the activity ended
The dancers starts the show while the guest is eating
MANAGER
The dancers confirms availability for these days
TOUCHPOINTS
The manager calls the dancers for coming in the days that the guest will stay
GUEST
The guest finishs his meal and the dancers end the show
The guest starts his meal
The guest books his stay
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
ACTIVITIES
· DANCE SHOW
@
TOUCHPOINTS
SERVICE WORKER
TOUCHPOINTS
The worker pack up the games in the end of the activity and tell to the maganer that the activity ended
The worker explains to the guest the games rules
The worker asks to the guest if we wants to play the traditional games after the meal
MANAGER
The worker plans the games activity
TOUCHPOINTS
The manager tells to the worker to prepare the game activity
GUEST
All the guests play together
The guest confirms to the worker that he wants to play
The guest starts his meal
The guest books his stay
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
ACTIVITIES
· GAMES
@
TOUCHPOINTS
SINGER
TOUCHPOINTS
The show starts
MANAGER
The singer confirms that he is avaiable
TOUCHPOINTS
The manager calls the singer
GUEST
The guests sees the show
The guest has dinner
The guest books his stay
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
ACTIVITIES · OPERA
@
TOUCHPOINTS
OX RIDER
TOUCHPOINTS
They go back to the resort
The rider goes to the resort to pick up the guests
MANAGER
The rider confirms that he is available
The manager calls the rider
TOUCHPOINTS
The manager contacts the rider
GUEST
They arrive at the waterfall
The customer is ready to go
The guest books his stay
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
ACTIVITIES
· OX RIDER
@
TOUCHPOINTS
COOKER
TOUCHPOINTS
The cooker tells the worker that they are done
The cooker prepares the meal
The cultivator gives the ingredients to the cooker
CULTIVATOR
The cooker comes back to the resort
The cooker goes shopping
SERVICE WORKER
The cooker makes a list of ingredients
The worker cleans the kitchen
The worker commumicates what the guest wants to the cooker
The worker explains the history of the meal
MANAGER
The worker prepares the tables The manager confirms the list
TOUCHPOINTS
The manager calls the cooker and the worker
GUEST
The guest eats
The guest chooses the option that he wants
The guest books his stay
ACTIVITIES | DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
· MEALS
@
TOUCHPOINTS
TOUCHPOINTS
TOUCHPOINTS
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
ACTIVITIES (before)
The guest observes the workers while they play chess
· CHESS
GUEST
MANAGER
The manager asks the workers to organize a game
TOUCHPOINTS
The workers play chess
TOUCHPOINTS
SERVICE WORKER
SERVICE WORKER TOUCHPOINTS
The workers arrange a chess game
TOUCHPOINTS
COOKER
TOUCHPOINTS
The cooker tells the worker that they are done
The cooker gives the guest a recipe and teaches him to cook
The cultivator gives the ingredients to the cooker
CULTIVATOR
The cooker comes back to the resort
The cooker goes shopping
SERVICE WORKER
The cooker makes a list of ingredients
The worker cleans the kitchen
MANAGER
The worker prepares the tables
The manager calls the cooker
The manager confirms the list
TOUCHPOINTS
The manager calls the cooker and the worker
GUEST
The guest eats
The guest learns how to cook the recipe
The guest is ready for the workshop
The guest books his stay
ACTIVITIES | DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
· WORKSHOP
@
TOUCHPOINTS
TOUCHPOINTS
TOUCHPOINTS
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
HOW MAY WE IMPROVE THE PROJECT?
· REDESIGN ACTIVITIES & SERVICE · REFORCE CONCEPT · BRAND COMMUNICATION · DIGITAL MARKETING STRATEGY
SERVICE WORKER
TOUCHPOINTS
The manager organizes the stay of the guest and gives tasks to the resort employees
MANAGER
The guest books his stay
www www
The guest arrives to the resort
The guest goes to the website to better analyse the resort activitys and the prices
TOUCHPOINTS
The workers cleans the house and makes the bed of the guest
GUEST
The guest sees advertising on the resort’s social media
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
BEFORE THE GUEST ARRIVES
TOUCHPOINTS
COOKER
TOUCHPOINTS
The cooker prepares the pik-nik and gives it to the manager
The cooker goes shooping
CULTIVATOR
The cultivator gives the ingredients to the cooker
OX RIDER
The cooker confirms and plans the pik-nik
TOUCHPOINTS
TOUCHPOINTS
The ox rider takes the guests back to the house
The ox rider gives the pik-nik to the guest
The manager calls the ox rider
The guest ask the rider to return
The guest enjoy the rest of the day at the waterfall
The guest have lunch with the ox rider
Lunch time
The guest learn to fish
The guest hike through the waterfall with the ox rider
They arrive
The customer ask the mamager to go to the waterfall
· OX RIDER AND WATERFALL
The ox rider explains the biodiversity
The ox rider recieves the pik-nik and picks-up the guests
The ox rider confirms
MANAGER
The manager calls the ox rider and the cooker
TOUCHPOINTS
The rider confirms that the day is available
GUEST
The customer confirms the activity
ACTIVITIES PROPOSAL | DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
@
TOUCHPOINTS
COOKER
TOUCHPOINTS
The cultivator explains how to plant typical cambodian vegetables
The cultivator goes to the resort
The worker cleans the kitchen
SERVICE WORKER
The cooker tells the worker that they are done
The cooker gives the guest a recipe and teaches him to cook
The cooker arrives and explains the second part of the workshop
CULTIVATOR
The cultivator confirmes that he is available
MANAGER
The cooker confirmes that he is available
The manager calls the cultivator
TOUCHPOINTS
The manager calls the cooker and the cultivator
GUEST
The guest eats
The guest learns how to cook the recipe
The guest picks the ingredients needed with the cook
The guest cultivates the vegetables
The guest is ready for the workshop
The guest books his stay
ACTIVITIES PROPOSAL | DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
· TRADITIONAL FOOD WORKSHOP
@
TOUCHPOINTS
TOUCHPOINTS
TOUCHPOINTS
SERVICE WORKER
TOUCHPOINTS
The worker save the bicycles
The worker give the bikes to the guests
MANAGER
The manager talks to the worker to arrange the bikes
The guest return and give the bikes to the worker
The guest go on a bike ride and see the village
The guest accept the offer
GUEST
The manager ask’s if the guests wanna go on a bike ride
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
ACTIVITIES PROPOSAL
· BIKE RIDE
TOUCHPOINTS
TOUCHPOINTS
BIRDWATCHER
TOUCHPOINTS
SERVICE WORKER
The worker takes the guests to the birdwatcher
@
TOUCHPOINTS
TOUCHPOINTS
The guest returns to the resort
The guest observes the birds and the nature
The guest meets with manager to ask for the activity
· HIKE AND BIRDWATCHING
The birdwatcher explains the activity and aware the guests to take care of the natural enviorment
The birdwatcher confirms
MANAGER
The manager calls the birdwatcher
TOUCHPOINTS
The manager calls the birdwatcher
GUEST
The guest confirms the activity
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
ACTIVITIES PROPOSAL
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
PLAN FOR 1 WEEK (EXAMPLE) MONDAY
BREAKFAST
ACTIVITY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
Trip to the waterfall on a ox rider
Travel to the capital Phnom Penh - 1H
Visit the vegetable garden with typical food
Walk in the nature
Visit the rice fields
Visit the main monuments
Plant a baby tree
Walk
Visit the traditional commerce
Cooking Workshop
Birdwatching
Budism temple Phnom Preah Pagoda
Check out
Check in
Fishing
Lunch
Lunch (the cook from the workshop)
Lunch
Lunch
Lunch
Waterfall and recreation
(Still in the Capital)
Bike ride
Boat ride
Viniculture
(Still in the visit)
Return to the hotel
Return to the hotel
Meditation/Relax
Handcraft
Palm Sugar (typical candies)
Return to the hotel
DINNER
Typical food
Typical food
Typical food
Typical food
Theater/Opera
Socialization in fire pit
Tradicional games
ACTIVITY
Dance Performance
LUNCH
ACTIVITY
Picnic in the waterfall
Raising awareness of nature’s care
Typical food with typical candies
Typical food
Farewell celebration
Wellcomes
The activities in blue are the ones designed at first
The activities in black are our new proposal
Motivational Matrix Gives to Dancers
Manager
Cooker
Service workers
Ox rider
Knowledge Experience
Feedback, experience and recommend future clients
Gratefulness for the knowdlege achived and recommend future clients
Gratefulness for the service provided and intercultural exchange
Gratefulness for the service provided and intercultural exchange
Satisfaction and intercultural exchange
Exchange of knowledge
Satisfaction and intercultural exchange
Gratefulness for the knowdlege achived and recommend future clients
Credibility to the service
Possibility to have a better quality of life and future
Opportunity to learn more about culinary and bring food home
Opportunity to learn english and bring food home
Opportunity to work for the hotel
Opportunity to work for the hotel
Opportunity to work for the hotel
Opportunity to work for the hotel
Opportunity to work for the hotel
Greater gastronomic knowledge
Meal organization and quality to the service in general
Experience in cooking and a possibility to have a better quality of life
Opportunity for a good service
Good lunch for a more enjoyable trip
A comfortable and friendly stay
Quick response to requests and enhacement of the service in gerenal
Kitchen organization and enhacement of the service
Experience and a possibility to have a better quality of life
Knowledge about the culture of Cambodia
A good service
Transports the food correctly to maintain the same appearance
Knowledge about the dance culture
A good service
Greater gastronomic knowlege
A good service
Greater musical culture
A good service
Knowledge about the culture and biodiversity of Cambodia
A good service
Guest
Guest
Manager
Cooker
Service workers
Ox rider
Cultivator
Singer
Tourist guide
Recommend these fruits and vegetables to other chefs Sympathy and welcome at the reception
Sympathy and welcome at the reception
Work experience and an opportunity to gain visibility
Increase customer satisfaction and improve service
Work experience and an opportunity to gain visibility
Dancers Work experience and an opportunity to gain visibility
Good quality fruits and vegetables
Cultivator Increase customer satisfaction and improve service
Work experience and an opportunity to gain visibility
Singer
Tourist guide
Work experience and an opportunity to gain visibility
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
NEW NAME PROPOSAL
WHY? Hopea odorata, known as Koki, is a species of trees from Cambodia. With the deforestation and the destruction of wildlife habits starting to be a problem in the country it is important to offer locals and tourists the opportunity to acknowledge these situations and lean them towards more ecological and sustainable behaviors. Having this is mind, every guest of the house has the chance to plant a Koki when they visit the cultural house so they can have an important role while they learn about the biodiversity of Cambodia and experience a cultural exchange.
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
BRAND COMMUNICATION
LOGO PROPOSAL We want to transmit the ideia of a place that is connected and intregrated in the nature, a place where you feel at home because you became part of the culture and it state of mind. The shape of the logo remotes to a tree and pretend to pass this idea of nature and home to the guests.
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
To help people find more information about the resort and book their stay, we would like to design a website and content for the social media (facebook and instagram) Would it be the manager to work with the platforms. In the website the guest could book his room and according to the days that the guest stayed, would it be designed a plan with the activities.
| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |
WEBSITE
Thank you!