The 90’s Mineral water. An approach to make mineral water aordable for the common citizen.
The Problem 1990
2000
2010
Mineral water today has become a costly aair. With very less support from the government, private companies have no other option except increasing its price.
Situation 1990
2000
2010
Mineral water companies are trying to save as much money as they can by thinning the plastic quality reducing the branding and other methods.
30 Cm
Brand Name
Brand Name Content Information
10 Cm
Scenario
Companies spend twice the space in branding and just one third of it in writing the content of the bottle. What if one could utilise this space more adequately
30 Cm
Brand Name
Content Information
Advertisement and Promotions
10 Cm
Solution
Water bottles work as personal advertisng platform for its consumers. When companies give away their space for advertising and can generate revenue out of the same.
Argument
Why do we compromise our brand name for advertisement sake? Ans : If I pour 3 dierent companie’s water into 3 dierent glasses what are the odds that people would recognize your brand with the taste of water.
Moving UP
Now imagine scaling this entire concept to each and every type of bottle that contains mineral water. The 20 liter can actually goes home and stays with your customer for a 3-4 days. People carry your brand with them everywhere.
This bottle contains water 5 - steps of the state of the art process that comprises of Sand Filtration, Activated Carbon Filtration, UV treatment, Reverse Osmosis and Ozonazation. Ingredients : Treated Water M.F.D By ARADHANA FOODS & JUICES (P)LTD POTHIREDDYPALLY VILLAGE SANGAREDDY MANDAL, MEDAK DIST - 502295 AP. CDV - 3225
}
BATCH NO. M.F.D MAXIMUM RETAIL PRICE Rs . (Inclusive of all taxes) For BIS certificationdetails visit www.bis.org.in Store in cool and hygienic condition.
SEE Cap/Neck
Net Quantity :
1l
IS15243
CML-6782167
We would love to hear from you. Call the Pepsico Customer Service Manager at
or email us at consumer.feedback@pepsico.com
RECYCLABLE BOTTLE
1800 22 4020
BEST BEFORE NINE MONTHS FROM MANUFACTURE CRUSH THE BOTTLE AFTER USE
This botte contains water 5 - steps of the state of the art process that comprises of Sand Filtration, Activated Carbon Filtration, UV treatment, Reverse Osmosis and Ozonazation. Ingredients : Treated Water M.F.D By ARADHANA FOODS & JUICES (P)LTD POTHIREDDYPALLY VILLAGE SANGAREDDY MANDAL, MEDAK DIST - 502295 AP. CDV - 3225
}
BATCH NO. M.F.D MAXIMUM RETAIL PRICE Rs . (Inclusive of all taxes) For BIS certificationdetails visit www.bis.org.in Store in cool and hygienic condition.
SEE Cap/Neck
Net Quantity :
1l
IS15243
CML-6782167
We would love to hear from you. Call the
Pepsico Customer Service Manager at or email us at consumer.feedback@pepsico.com
RECYCLABLE BOTTLE
1800 22 4020
BEST BEFORE NINE MONTHS FROM MANUFACTURE CRUSH THE BOTTLE AFTER USE
An Example
Large scale campaigns public/private organizations can beneďŹ t from this method of advertising. The bottled water companies get to save more money and people will remain updated with new information/advertisement.
Thank You