ZENSAR
IT | KPM | ITES | BPO | CONSULTING
OPPORTUNITY
Akar Sinha | Pitching Zensar as a design led company.
DESIGN THINKING FLEXIBLE | COLLABORATIVE | INTUITIVE
HOW DO WE PRESENT ZENSAR AS A DESIGN CENTRIC COMPANY ?
Zensar | 6th November 2017
IMPORTANT TERMINOLOGY
for DESIGN THINKING Design centered thinking means , considering Design process and methodology as an important competitive advantage for companies growth. Design centric leaders - Consider design a competitive advantage to be managed in-house. They master design strategy and context, as well as implementation and apply design strategically. Design centric culture - Design is directly linked to an empathetic business philosophy and the user experience is everything. Design centric process - Design Thinking is incorporated as an inclusive part of a company’s mind and work processes and focuses on framing the right opportunity instead of mere problem solving. They rely on design research to identify design opportunities and drive requirements, which is the core of design centric product development.
Akar Sinha | Pitching Zensar as a design led company.
Zensar | 6th November 2017
ADVANTAGES
of DESIGN THINKING 1. DESIGN THINKING FOCUSES ON THE END USER The goal is to develop useful products and solutions that fit the needs of the user, not the other way around. 2. DESIGN THINKING LEVERAGES COLLECTIVE EXPERTISE We get out of our camps to bring a multitude of skills and philosophies to the table. 3. DESIGN THINKING EMPLOYS EMPATHY Empathy requires that we seek to understand and identify with the needs and challenges of the people the experience or the system. 4. DESIGN THINKING TESTS AND TESTS AND TESTS The process is a bit messier than the more traditional analytical and linear approaches to problem solving, but it yields results that are far more powerful. 5. DESIGN THINKING CREATES VALUE WHILE SOLVING REAL PROBLEMS Design Thinking seeks to use design principles to solve problems, from small to large, in almost any industry.
Akar Sinha | Pitching Zensar as a design led company.
Zensar | 6th November 2017
IMPLEMENTATION I
of DESIGN THINKING MANTRA "Design led companies put people first, not technology." How do you work with companies to introduce or implement design thinking? Work with executives and their teams. Help them learn methodologies to re-frame, to ask better questions and collaborate better. Rather than devising specific strategies for them, teach them the thinking skills they need to devise those strategies for themselves.
Akar Sinha | Pitching Zensar as a design led company.
Zensar | 6th November 2017
IMPLEMENTATION II
of DESIGN THINKING MANTRA "Innovation is not just about products and services. It can be intangible as well, like business processes or changes to a company's culture." How can leaders apply design thinking to talent management? Work with executives and their teams. Help them learn methodologies to re-frame, to ask better questions and collaborate better. Rather than devising specific strategies for them, teach them the thinking skills they need to devise those strategies for themselves.
Akar Sinha | Pitching Zensar as a design led company.
Zensar | 6th November 2017
IMPLEMENTATION III
of DESIGN THINKING MANTRA Don't worry about failure — it is part of the process. What impact can design thinking have on a company's culture? If a company adopts this methodology, the culture will change on its own. These values include empathy, collaboration, experimentation, exploring ambiguity, a commitment to building on each other's ideas and the idea of prototyping.
Akar Sinha | Pitching Zensar as a design led company.
Zensar | 6th November 2017
THE PROCESS
of DESIGN THINKING 8. Iterate & Scale
1. Discovery
Evaluate and learn Create and innovate.
Understanding the context right. Background research.
2. (Re)Frame opportunity
7. Deliver
Generate insights. Define your scope.
Final testing. Approve and launch.
Plant
6. Rapid Prototype Harvest
3. Incubate
Second layer of screening. More deeper insights.
Think big, act small. Fail fast and learn quick.
Grow
5. Evaluate 4. Ideate
Ideas on different parameters. Check, check again and again.
Experiment, explore possibilities. Co - create in diverse team.
Akar Sinha | Pitching Zensar as a design led company.
Zensar | 6th November 2017