Akashvaani.com: Facebook Advertising
Brand Awareness
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Over 1 billion people use Facebook every day, and over 500 million use Instagram every month. People come to Facebook and Instagram to find and share the things they like. Ads Targeting using these options Location Demographics Interests Behavior Connections
Need of Facebook Marketing The primary goal of business is building and sustaining a strong customer base. Facebook allows greater Reach and brand awareness over online world. Facebook gives opportunity to communicate with customers directly.
Benefits of Facebook Marketing Increased exposure Increased traffic Developed loyal fans Improved sales Improved ranking in Google
Facebook Marketing Strategy Segmentation : We will try to reach people who are interested in Astrology and Puja. Ads Optimization: Once tracked down your potential buyers we will have to present an appealing, clickable Ads. Scheduling Campaigns: Scheduling ads more aggressively on weekend will increase ads performance Managing Budget Wisely: We will optimize your ads budget on daily basis for better ROI. Provide desired Results: We will monitor ad performance regularly and optimize it for desired performance.
Activities on your Facebook Redesigning your Facebook page Facebook Wall Post Increase Facebook Likes Facebook Groups & Network Creation Facebook Ads Creation
Types Of Facebook Ads • • • • • • • • • • •
Brand Awareness Clicks to Website Event Responses Lead Generation Local Awareness Offer Claims Page Likes Page Post Engagement Store Visits Video Views Website Conversions
Clicks to Website Ads
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Facebook “Clicks to Website” Ads are a form of advertising on the Facebook Platform. This form of Advertising is NOT published to your Facebook Page. Send people to important sections of your website
Recommendations
Recommended image size: 1,200 x 628 pixels Image ratio: 1.9:1 Text: 90 characters Headline: 25 characters Link description: 30 characters Your image should include minimal text. See how the amount of text in your ad image will impact the reach of your ad.
Lead Generation Ads •
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Facebook has made the process of generating leads on the platform much easier. You can ask customers and prospects for their information, and they can provide it without ever having to leave Facebook. Add a form to your ad to collect info from people interested in your business.
Recommendations
Recommended image size: 1,200 x 628 pixels Image ratio: 1.9:1 Text: 90 characters Headline: 25 characters Link description: 30 characters Your image may not include more than 20% text. See how much text is on your image.
Local Awareness Ads
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Local business promotions are a great way to quickly and easily find new customers by showing ads to groups of people who are near your business’s neighbourhood. Local ads that reach people near your business.
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Recommendations
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a. b. c. d. e. f.
Recommended image size: 1,200 x 628 pixels Image ratio: 1.9:1 Text: 90 characters Headline: 25 characters Link description: 30 characters Your image may not include more than 20% text. See how much text is on your image.
Local Awareness Ads
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Local business promotions are a great way to quickly and easily find new customers by showing ads to groups of people who are near your business’s neighbourhood. Local ads that reach people near your business.
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Recommendations
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a. b. c. d. e. f.
Recommended image size: 1,200 x 628 pixels Image ratio: 1.9:1 Text: 90 characters Headline: 25 characters Link description: 30 characters Your image may not include more than 20% text. See how much text is on your image.
Facebook Page Like Ads • •
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First step towards introducing yourself to a new audience is to set up a low-cost Facebook ‘Like’ campaign. Connect with all the people who matter to your business
Recommendations
Recommended image size: 1,200 x 444 pixels Image ratio: 2.7:1 Text: 90 characters Headline: 25 characters
Website Conversions: Carousel Ads
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Showcase up to 10 images and links within a single ad unit to direct people to specific locations on your website. Connect with all the people who matter to your business
Recommendations
Recommended image size: 600 x 600 pixels Image ratio: 1:1 Text: 90 characters Headline: 40 characters Link description: 20 characters