NEWSLETTER MANAGEMENT
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THE WORLD’S FIRST PUBLISHER OF COUNTRY‐REPORT PRESENTATIONS Argentina Australia Brazil Brunei Cambodia Canada Chile China Hong Kong India Indonesia Laos Malaysia
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MAKING THE MOST OUT OF YOUR EXISTING CONTACTS
Only a fraction of new contacts lead to immediate sales.
For Professional Service Companies, developing new contacts can be EXPENSIVE • Advertisement/PR through media buying • Arranging/sponsoring seminars • Participating in exhibitions/roadshows
How do you deal with the other contacts? What is the most costeffective way to maintain dialogue?
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CONTENT MARKETING THROUGH E-MAIL NEWSLETTER CAN BE VERY COST-EFFECTIVE Content is king but what kind? “With a few exception, most marketing contents, case studies, research, etc. are not periodic and the chance of being viewed is low without advertisement spending.”
Regular and useful contents for readers
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Your marketing contents
“Regular and useful contents can attract more interest from your target audiences (your prospects) and increase the chance of your marketing contents being viewed” WWW.CHARTINGECONOMY.COM
LEVERAGING OUR EDITORIAL EXPERTISE ON ASEAN
WE BRING REGULAR AND USEFUL CONTENTS TO BEEF UP YOUR NEWSLETTER PROGRAM Our own Asean Weekly
EY Asean Financial Services
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WHAT WE OFFER
Design
Content
Management
Transparency and insights
If you’re not happy with your current design, we can certainly help you improve it or start building a new one.
Leveraging our editorial expertise, we can add regular and useful contents in the form of national or regional news roundup. Based on our experiences, this has proved to be more engaging than any other type of content.
We can certainly help you taking care of the whole subscriber database management, updating contents as well as sending out of the newsletter.
Detailed reports on each campaign, e.g. open rate, click rate, audiences breakdown by geography, for further target marketing opportunities.
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Sample of analytics and insights
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KINDLY CONTACT Mr. Ake Saroj saroj@chartingeconomy.com (M) +6688 8181891 | (Skype) akesaroj