IR essentials Introduction

Page 1


Investor presentation is the most important jigsaw to achieve IR objectives Close the gap between market value and company’s own valuation

Expand investor base

Provide investors with a true and fair view of the Company

3 levels of Investor Relations Objectives


We believe that the best investor presentation is the one done with outside-in approach.


• Founder and Managing editor of Charting Thailand’s Economy, a premium interactive database on the economy www.ChartingThailandEconomy.com • Ex-investment professionals with 8 years of experiences • 6 years of experiences investing in Thai stock market for private fund clients at Tonson Capital / Merchant Partners • 2 years of experiences investing in international fixed-income for Siam Commercial Bank’s proprietary trading team • MBA, Insead (France / Singapore) • Bachelor of Economics (First-class honor), Chulalongkorn University


Best investor presentation delivers good story in great format

Great format

Good story

• Basic data about stock and company are helpful but not enough • Investors buy future cash flow, so they want to know • The company today • The company in the future • What company should focus in communicating to investors is the story that reflects accurate view of the future based on today’s information

• • • • • • •

Story line as agenda Clean and clear Charts instead of just numbers Graphic, graphic, graphic Thai / English Precise and to-the-point messages Avoid information overload


4 bullet‐proof steps for better investor presentations Understand investors Activities

• Develop investor profiles database • Develop FAQ database

End products

Understand company • Identify company’s business model and its economic • Discuss company’s aspiration and strategy with top management

• Database of existing • Company profile investors with pack profiles and platform • Company’s 5‐year to collect data for strategy pack future use • FAQ and answers • Types and specific interests of investors

Develop story line • Work with top management to develop the story line

• Investing story: what is the story with this stock?

Develop presentations • Develop investor presentations to be verified by top management


Call: 088 8181891 Email: editor@chartingthailandeconomy.com


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