SFC9 Brand Identity
SFC9 Your fitness partner
SFC9 stands for fitness. With one goal towards a fit and healthy India, We have constantly strived for excellence and dedicated ourselves to this goal. We aim at delivering the perfect fitness experience being the most trusted fitness partner for our clientele. Primary object in our new identity is a hand extended in partnership for fitness training & support.
The supporting hand is adapted in a way to form the initials primarily an S and also F, C & 9 as in SFC9 The symbol is designed to be unique and relevant matching international standards.
The extending a supporting hand symbol placed at the centre of the side-plate of a dumbbell giving the overall identity a touch of fitness symbology. Circles represents unity and infinity. It is also the symbol of Sun- depicting power & The 5th element Spirit- depicting endurance Ring is the ultimate symbol of community bonding, friendship, partnership & unity. Justifying our tagline ‘Your fitness partner’
Black Color attributes: strong, contained, formal, sophisticated and mysterious.
Orange Color attributes: sociable, optimistic, enthusiastic, self-confident, independent, flamboyant and adventurous.
Complete with the strong and sturdy font perfectly placed to the right of the brand-mark with a height that is equal to the hand symbol at the centre giving the symbol required attention. And the tagline placed right below the name in equal width creating a perfect balance of all the elements.
SFC9 Your fitness partner
TYPOGRAPHY Headlines: Archive Body: Roboto
Conceptualised & Designed by Identity Mediaworks