What’s Next: Event Brand Changes

Overview

Alpha Kappa Psi’s events have been undergoing fundamental changes over the last five to seven years. The events are now more closely aligned with the strategic direction and purpose of the organization. The purpose of this document is to outline each events rebrand and display the new logo.

What made this change Necessary?

As Alpha Kappa Psi continues to develop new educational content and programming, updates to current event branding is needed. In order to accurately align the brand with the event content and strategy, Streamlining event names will provide a more cohesive experience for attendees as well as reduce confusion about the event and event’s purpose.

The rebranded events include Fraternity Advisors Conference, Institute of Business Leadership, Presidents Academy, and Principled Business Leadership Institute. Other events will remain as titled.

Pathways

This event combines Presidents Academy and Fraternity Advisors Conference. Pathways combines both events into one event name and allows for the content to remain similar as previous years. The name change also shows support for the Chapter Achievement Pathway and notes each person is on their path as chapter president or advisor.

Elevate

Elevate is a completely new event and attendee experience. Lifting individuals to a higher position by providing more tailored content through the newly designed Certificate program. Depth and breadth to the content will focus on the four professional pathways (Know Yourself, Build Your Team, Find Your Path, and Practice Your Skills).

Business Edge: A virtual conference

Envisioning a future possibility where content is delivered in a virtual environment designed to provide stimuli to consider how learning doesn’t also happen in-person. This event is used to think about the future and how the learner can use the content to leverage their future career path. This event is formerly known as Institute of Business Leadership.

What’s Next: FY 23 Events

CONVENTION

August 3-7, 2022

Virtual Certificate Series

Coming soon PATHWAYS

January 6-8, 2023

ELEVATE

February, 2023

ACADEMY

June, 2023

Please check out akpsi.org/events for updates to the event schedule and to learn more about each of these upcoming events. *Events are subject to change.

Are you ready to support the educational events and partner with Alpha Kappa Psi? Click here to access the Event Partnership Guide!

Connect with Jason Pierce, Director of Education, to discuss a partnership idea!