Undergrad Portfolio - Akshara K

Pet Health Care Mobile App

Akshara.K

Project Duration June 2021 to August 2021

PROJECT OVERVIEW

What Why

This project intends to be a one stop solution for pets. Pets are always in need of constant care and nurture which sometimes becomes a hassle for the owner. This project would cater to these needs individually such as

• Grooming

• Veterinary services

• Sitting and Boarding

• Pet community

• Medicine and accessory store etc.,

Discover

Competitive analysis Executive intent Target audience User interview topics Findings Key insights

Define

Problem Statement Empathy map User personas

Ideate

The current platforms available does not have all the services in a single app. Hence the idea is generated to develop such a platform to fill this gap

How

Design

Journey map User flow Cards sorting IA

lo-Fi design Hi-Fi design Prototype

Test/ Understand User Testing

DESIGN STRATEGY

Traget Audience

“ Pet Owners ” Our major target audience will be the pet owners across geographic boundaries and age groups. [B2C]

Other possible stakeholders: Pet Vendors [B2B] Veterinary [B2B] 02

Executive Intent

This is an application that proposes to provide constant connectivity between veterinarians a pet owners.

General Task

1.Register on the application 2.Contact and consult the pet health unit based on requirements 3.Avail services for the pet (such as boarding/grooming/walking etc) 4.Browse and Purchase Pet accessories from a wide variety of brands. 5.Acquire Insurances for your pet 6.Arrange transport for your pet 7.Acquire adoption facilities for a pet

Technological Constraints

1.Latest Updated Technology 2.Internet Connectivity/ Availability 3.Need for a pet tracker to activate features like “find my pet” 04

Competitive Analysis

High user exp

Less features High features

User interview findings

Low user exp 94%- most pet owners have dog and cat as their pet 82.7% - pet owners prefer buying online rather than visiting a store 82.4% - most of the owners did not have enough knowledge about pet insurance 60% - get advice from vets and the other 40% from other pet owners 17.4%- say they need a pet tracker to track their pet's activities and checkup dates 68% - most of the pet owners loved the idea of having a pet community

Problem Statement User Persona

Harshini, 26 Mechanical engineer

Cat owner Pet name Caty Lives Chennai Pet age 6 months

Goals

Keep in mind the cost aspect of the owne provide re uirements that suggest you a cheapest method or alternatives.

Provide proper attention to all variety of pets in terms of amenities.

Provide self training, grooming, preparing a diet tips that are verified and suggested by people who have tried various aspects.

“Taking care of a pet is uite expensive, that was a main reason I did not get a dog. I just hope other pets get the same amount of attention that the dogs get “

Scenario Technology Fears

She stays active a lot only at the night and sleeps during the day time. She wakes up when she is hungry and comes to me only when she needs food. Since some foods price are too high I decided to come up with a mashed food that had meat, vegetable broth and other ingredients that balances her diet. I had to do some trial and error method for her. I rarely take her to vet as I end up paying a fortune so I take her to government vet. I do not buy much accessories for her and try to provide the comfort with whatever is around me. I had to do a bit of a research on what should be given to her. I get sand for her in a place I built for her with wooden logs where she can urinate. I get all the products she needs from a near by pet store. I youtube or ask my friends about the possibilities of health issues she may face and treat her accordingly. I need to give her emotional attention sometimes.

Social media

Other websites

provide ade uate nutrition without spending too much, not being aware of its health issues, dealing with its emotional issues.

Software and apps Motivation

Attitudinal motivation

Aousal Competance

Fear

Power

“Daily hassle of parenting and catering to a pet, has led to a constant need for specialised services and vet care and support.”

Akshara.K

Empathy map Delights

Whe e is it cheap o me to consult a ve

It is a commitment To have a pe

It takes so much O a esponsibility To own a pe My pet is a attention Seeke I do not know to cut My cat’s nail Stop peeing eve ywhe e

I want minimum Expenditu e on my pe Is she getting enough Food and wate How much exe cise does she nee Will she be okay when I a wo kin What i the eviews a e ak Am I spending too much Time only with my pe I want he to be healthy

Watch t aining video Resea ching its cha acte C eate low cost meal Plan Play with he du ing nighttim T y to combine to get all Its necessa y p oducts at one Place to educe my t ave Keep the main gate always closed so that she does not Run awa

Join community g oups On social medi Validates decision with F iend eve p ocast inat Read blogs an a ticle

Take he to my iends t Play with he Take he pictu es

Feel awkwa d while taking them o b eedin She is too much o a attention seeke

She comes to me only when she needs somethin Hea o he being unde nou ishe Retail is changin Fea o he li e expectanc Dogs a e given too much impo tance

KS FEEL Pers n lised bitm ji B dges, stickers, G dies, Pr m c des Refer&E rn free c nsult ti n

Entice Entry Eng ge Exit & Extend

C ll f r Acti n Premium Membership

Services lik offline and online consultatio insuranc manage prescriptions order medicines

Services lik accessories grooming medicines boarding sittin pet product trainer

Community where the owners can connect and together grow as a community and get to know more about their pets.

Health care

Pet Services

ANDROID AND LANDING PAGE

THE FLOATING LEAF, NOIDA

Shivansh Agrawal Vaibhav Kadam Arsh Khanna Akshara Kannan

The idea is to design a kinetic facade by incorporating the basic principles of sustainability by maximizing daylight into interiors and minimizing the heat gain the building is a amalgamation of green area, shading louvers and visual connections with the context. floating leaf is enhancing the visual and thermal comfort by merging the green with the built and also breaking the monotonicity of regularised glass facades by incorporating various climatic attributes to shape the facade of the built.

PLANNING AND CIRCULATION:

WIND DIRECTION

SUN PATH AND HEAT GAIN

The site is situated in the urban settlement of busy city of Noida. The planning was initiated with the basic concept of segregating the site with the surrounding hustle- bustle. that's why a lot of shielding in form of landscape is provided to cut the Nosie and pollution and also parallelly it opens up to the the river for maximum views and winds.

Concept : Five Elements of Nature.

All matter is composed of five basic elements — panchamahabhutas — which inhere the properties of earth (pritvi), water (jala), fire (tejas), wind (vayu) and space (akasha). The subtlest is space and grossest is earth with every perceptive sense. The design started with the basic concept of providing a sense of calmness in this hustle - bustle lifestyle in Noida. And what can be a better way to do it then by taking the help of nature itself.

The design is divided in various parts: Earth- Amphitheatre, Landscape Water- Pavilion Fire- Entrance Sculpture Wind- Urban Seating Space- Main Towers All these elements to gather provide floating leaf a sense of unity and conclusivity.

ABSTRACTION OF ELEMENTS OF NATURE INTO STRUCTURE.

FIRE SPACE WATER

EARTH WIND

The main structure is divided into two parts that were detailed separately, the lower one being the petal shaped pavilion, the buffer space between the grounds and the main structure, acting as a recreational space for the people to spend their outside their rooms .

The main Structure was moulded in the shape of a bud, towering above the pavilions to shine through the horizon and cast a shadow on magnificent pavilions with prestige.

Like all flowers our buds use the heat energy from the sun to function making it a sustainable building.

Together they make a flower, an important and beautiful part of a bio-system, functioning as the temporary habitat for the butterflies that will be our guests.

ENTRANCE VIEW

VIEW FROM YAMUNA RIVER

VIEW OF RESORT TOWER

VIEW OF WALKWAY PAVILION

VIEW OF URBAN SEATING

BIRD EYE VIEW OF RESORT

Main Building:

Pavilion:

Entrance

Sculpture:

Urban Seating:

Walkway pavilion:

Shivansh Agrawal

Vaibhav Kadam Arsh Khanna Akshara Kannan