Brand Guidelines - Rex Factor

Rex Factor

Logo & Brand Identity Guidelines

Brand Identity Guide

Designed By: Akshay Shah

Logo & Brand Identity Guidelines

Rex Factor

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Contents

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The Rex Factor Brand Logo Specifics Clear Space Typography In Use Logo Best Practices

Rex Factor

Logo & Brand Identity Guidelines

0.1 The Rex Factor Brand ABCDEFGHIJKLM… abcdefghijklm…

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Rex Factor

Logo & Brand Identity Guidelines

Rex Factor is a podcast show that reviews all the Kings and Queens of England and Scotland. Going through their life and reign and then score their performance in Battleyness, Scandal, Subjectivity, Longevity and Dynasty before deciding whether they have - the Rex Factor!

Our identity is not just a logo. It is a design comprised of a number of elements that come together to create a unique look and feel that makes the Rex Factor brand recognizable.

The following pages will guide you through the key elements. This will assist you in designing and producing any form of media communications with a high level of flexibility and creativity.

Rex Factor

Logo & Brand Identity Guidelines

0.2 Logo Specifics ABCDEFGHIJKLM… abcdefghijklm…

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Rex Factor

Logo & Brand Identity Guidelines

Original Logo The Rex Factor logo must always be black with the exception of the letter ‘x’ which must always be red.

Pantone 1788 C

Pantone 426 C Process Screen Web

White Out When white out is used, the Rex Factor logo is the be inverted except for the letter ‘x’ which must remain red.

This form of the logo must only be used against background colours strong and dark enough to hold enough contrast to maintain legibility.

C 03 M 99 Y 86 K 0 R 231 G 29 B 53 HEX #E71D35

Process Screen Web

C 75 R 02 HEX

M 68 Y 67 K 89 G 02 B 02 #020202

Rex Factor

Logo & Brand Identity Guidelines

0.3 Clear Space ABCDEFGHIJKLM… abcdefghijklm…

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Rex Factor

Logo & Brand Identity Guidelines

Logo Clear Space Grey area indicates Safe Zone. Other graphical and visual elements can be safely positioned up to the adjoining Blue Area.

Blue indicates Clear Space.

The blue area must be kept free of all other graphical and visual elements.

Minimum height cm: 2cm

The minimum requried Clear Space is defined by the measurement ‘X’ (equal to the height of the lower case X from the word ‘Rex’.

No Maximum size.

Typeface - Logo Only one font style is used for the logo and is created

by Monotype.

Imprint MT Std Shadow is the primary font used for the logo.

It must never be used alone without all the other elements of the logo.

Rex Factor Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Rex Factor

Logo & Brand Identity Guidelines

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Typography In Use

Rex Factor

Logo & Brand Identity Guidelines

The Typeface Family Only three font styles are used accross all branding medias, and they are both from the same typeface family: Avenir

When to Use: Avenir Roman is the primary font used for all main body texts.

It can also be used as the standard text for stationery, website design, brochures and all forms of general correspondance

The Avenir family used consists of 3 typeface widths: Avenir Light, Roman and Black. Each of the 3 type width contain a set of italic letters.

With the variety of font weights and widths Rex Factor will have the flexibility, and consistency for the future growth of the brand.

Avenir Roman ABCDEFGHIJ abcdef 12345 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@ÂŁ$%^&*()

When to Use: Avenir Light is to be used for all other forms of standard body text, ranging from: stationery, website design and all forms of general correspondance.

Avenir Light ABCDEFGHIJ abcdef 12345 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@ÂŁ$%^&*()

Rex Factor

When to Use: Avenir Black is to be used on all headings on all forms of general correspondance

Logo & Brand Identity Guidelines

Avenir Black ABCDEFGHIJ abcdef 12345 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

Rex Factor

Logo & Brand Identity Guidelines

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Logo Best Practices

Rex Factor

Logo & Brand Identity Guidelines

Logo Correct Usage When to Use:

The Rex Factor identity is seen across a wide variety of communication platforms. The full colour version of the logo are best suited for the use in the following situations: - On full colourcommunications.

- Whenever possible i.e No print restrictions.

- To create a visual interest.

- In most digital mediums i.e Web. - When it visually seems appropriate.

- When the Logo is one of the key visual elements of the communication element i.e Posters, flyers.

The clear space must be kept consistent as defined.

When to Use:

The Rex Factor identity is seen across a wide variety of communication platforms. The washout version of the logo are best suited for the use in the following situations: - To maintain simplicity and standout on a visually busy / exciting communications.

- For a minimal design aesthetic.

- To achieve strong visual stand out.

- When it visually seems appropriate.

The clear space must be kept consistent as defined.

Rex Factor

Logo & Brand Identity Guidelines

Logo Incorrect Usage When to Use:

To maintain consistency throughout the Rex Factor identity it is essential that the brand identity is never altered in any way.

Below are a few examples of what is not acceptable. The same rules shown here, will apply to the alternative configurations of the logo. It is important tha the brand is always reproduced from the master artwork.

Do not apply a gradient to the logo.

Do not place the logo at an angle.

Do not change the colour of the logo.

Do not distort logo.

Do not change the font of the logo.

Do not invert the specified logo colours.

Do not place a drop shadow.

Do not place a glow.

Do not add any other elements within the clear space defined.

Do not move the position of the sword.

Do not change the colour of the sword.

Do not change the sword used.

Do not squash or distort the logo.

Do not place the logo on a conflicting colour.

Do not fill the logo with any patterns or elements.

Do not shorten the logo.

Do not use multiple colours.

Do not place the logo at a perspective.

Do not outline the logo.

Do not stylize the logo.

Rex Factor

Logo & Brand Identity Guidelines

Contact ABCDEFGHIJKLM… For all Rex Factor brandmark usage, artwork must be approved by a Rex Factor Brand and Marketing staff member before proceeding. abcdefghijklm…

Graham Duke 1234567890… www.rexfactor.com Ali Hood www.rexfactor.com Find us on the following Social Networks: Rex Factor Podcast @rexfactorpod Rex Factor History Designed By: Akshay Shah