2017 ASCPA Marketing Guide

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GET CONNECTED! SPONSOR OR EXHIBIT AT EVENTS ASCPA events provide

unique and exciting opportunities to network with your targetmarket, promoting your business and showcasing your products and services in an exciting atmosphere. Let ASCPA help to focus your specific marketing needs with one of our custom packages.

FOR MORE INFORMATION: CORENA COTTLES (Events)

334.386.5766 ccottles@ascpa.org

REBECCA SCHWEIGER (Golf Tournament) 334.386.5753 rschweiger@ascpa.org

SUPPORT THE YOUNG CPA CHARITY GOLF TOURNAMENT

This annual tournament benefits The Exceptional Foundation of Homewood and the Alabama Society of CPAs’ Educational Foundation. Robert Trent Jones golf trail at Oxmoor Valley. Scheduled to coincide with ASCPA’s Accounting Connection Conference.

ADVERTISE IN THE ASCPA MAGAZINE

Ten issues published per year, which reach our memebers in both hard copy and digital formats, the ASCPA magazine is the premier news source for members. Feature your products and services in full color with customer advertising packages. Advertisers receive preference for providing articles of interest for specific issues.

DIANE CHRISTY (Adversting)

334.386.5752 dchristy@ascpa.org


ASCPA Accounting Connection Formerly the Annual Meeting

Thursday, June 8, 2017 and Friday, June 9, 2017 Renaissance Montgomery Hotel and Spa Montgomery, Alabama

The Alabama Society of CPAs’ Annual Meeting is now Accounting Connection, a twoday event which includes a day and a half of education offerings, an expanded trade show, sessions for Young CPAs and students, and evening reception, Celebration of Success, to recognize outstanding members. The new location at the Renaissance Montgomery Hotel and Spa offers more activities for families and dining at award-winning restaurants, opportunities to experience the newly revived downtown capital city, and a snapshot of where our 98-year-old organization has its roots.

Expected attendance: 300 members from every background and corner of the state.


The Summer Education Conference NEW Partnership with the Society of Louisiana CPAs and the Florida Institute of CPAs

Monday, July 17, 2017 – Friday, July 21, 2017 Hilton Sandestin – Destin, Florida Since 1976, the Alabama Society of CPAs has taken CPE to the beach, and this year two other states of the Southeastern Conference are joining us, too. The weeklong retreat does not just revolve around education, but memorable experiences, like the annual golf tournament looking over Baytowne’s shores, a new evening beach reception, and opportunities for the whole family to explore the Emerald Coast. With room for work in the morning and play in the afternoon, this family-friendly event offers significant time for networking between sponsors and members. Decision makers in both industry and public accounting mark their calendar for this event year after year.

Expected attendance: 200 executive level members of the Alabama, Louisiana, and Florida societies and their families.


Technology Conference

Featuring Leaders from K2 Enterprises

Thursday, August 17, 2017 & Friday, August 18, 2017 Birmingham, Alabama One of the fastest-growing conferences is back in 2017 with exceptional leaders from K2 Enterprises. The two-day event attracts public, industry, and technology focused individuals seeking best practices in technology. Bring your best tools, software, and resources to impress some of our most savvy CPAs.

Expected attendance: 150 experienced staff members with public accounting, industry, and technology backgrounds.


25th Annual Financial Accounting & Auditing Conference In Partnership with

Auburn University at Montgomery

Friday, September 22, 2017 Auburn University at Montgomery – Montgomery, AL Join us for the most popular and diversely attended conference that we offer. Gain exposure to members from every accounting niche at the last conference of the CPE season. Space for exhibitors is limited so submit your request early to ensure access for this brand-new opportunity.

Expected attendance: 150 members from every corner of the state.


30th Annual Governmental Accounting and Auditing Forum In Partnership with the Association of Government Accountants and the Government Finance Officers Association of Alabama

December 2017 – Birmingham, AL Strong partnership between the ASCPA, the Association of Government Accountants, and Government Finance Officers Association of Alabama draws CPAs within government or with governmental clients from across the state for this annual two-day forum. This conference continues to grow thanks to interest from both members and non-members of the Society. Gain access to professionals from all three organizations as a sponsor, exhibitor, or speaker.

Expected attendance: 250 members of the ASCPA, the Association of Government Accountants, and Government Finance Officers Association of Alabama; every attendee works for the state and local government or for organizations who audit them.



ALABAMA SOCIETY OF CPAS 2017 EVENT SPONSORSHIP/EXHIBITOR CONTRACT ____________________________________________ Company Name ____________________________________________ Type of Business ____________________________________________ Address ____________________________________________ City/Zip ____________________________________________ Contact ____________________________________________ Phone ____________________________________________ Email

THIS CONTRACT HAS BEEN APPROVED BY: __________________________________________ Authorized Signature __________________________________________ Printed Name __________________________________________ Date Please sign, date and return completed contract with full payment to: Alabama Society of CPAs 1041 Longfield Court, P.O. Box 242987 Montgomery, Alabama, 36124-2987 Phone 334.834.7650 • Fax 334.834.7603 ccottles@ascpa.org

Contract is not valid without signature. Signing this contract indicates you have read and agree to all terms and conditions (see reverse side) contained within.

CONFERENCE SPONSORSHIP/ EXHIBITOR OPPORTUNITIES ASCPA Accounting Connection June 8 – June 9 · Renaissance Montgomery 2016 Attendance: 330 Gold Sponsors: $1500 Silver Sponsor: $1200 Event Technology Sponsor: $1000 Bronze Sponsor: $800 Exhibit fee before May 20: $500 | After May 20: $550 Summer Education Conference July 17 – July 21 · Hilton Sandestin 2016 Attendance: 95 Gold Sponsors: $2000 Silver Sponsor: $1500 Event Technology Sponsor: $1200 Reception Sponsor: $1200 Beach Party Sponsor: $1000 Bronze Sponsor: $1000 Exhibit fee before July 1: $600 | After July 1: $650 Golf Sponsor – Hole Sponsor: $200 Technology Conference August 17 – August 18 · Birmingham, AL 2016 Attendance: 87 Gold Sponsors: $1500 Silver Sponsor: $1200 Event Technology Sponsor: $1000 Bronze Sponsor: $800 Evening Reception Sponsor: $800 Luncheon Sponsor – Day 1: $700 Luncheon Sponsor – Day 2: $700 Exhibit fee before July 22: $600 | After July 22: $650 Financial Accounting & Auditing Conference September 22 · Auburn University at Montgomery 2016 Attendance: 110 Gold Sponsors: $1500 Silver Sponsor: $1200 Bronze Sponsor: $800 Exhibit fee before September 4: $400 | After September 4: $450 Governmental Accounting & Auditing Forum December 2017 · Birmingham, AL 2015 Attendance: 178 Gold Sponsors: $1500 Silver Sponsor: $1200 Event Technology Sponsor: $1000 Bronze Sponsor: $800 Exhibit fee before November 18: $450 | After November 18: $500


2017 EXHIBITOR TERMS & CONDITIONS PURPOSE OF THE EXHIBITION: The exhibition is for the purpose of education and to provide a service to ASCPA event attendees. STANDARD EXHIBIT SPACE: The exhibit space includes a 6’skirted table, 2 chairs, and a basic electrical connection (when requested in advance). Exhibitors will be sent instructions on shipping procedures, set up and tear down, as well as information on securing internet from the site, if needed. Includes two lunches with attendees per day. Services do NOT include: wired internet connection, identifying signage, additional tables/chairs, additional lunches, shipping/freight, and exhibit set-up. EXHIBITOR HOURS: Exhibit hours are established by ASCPA. Generally, exhibits will be open during registration and breakfast, morning and afternoon breaks and lunch. To maintain the educational integrity of the program, exhibitors are asked to adhere to the exhibit hours indicated. Once event sessions begin, discussions with participants should be finished and participants should be encouraged to return to the sessions. This will enable participants to receive maximum benefit from both the educational program and the exhibits. EXHIBIT SET UP AND TEAR DOWN: Exhibitors are responsible for setting up and tearing down their exhibits. No assistance will be provided by ASCPA. Exhibitors are expected to set up and tear down their exhibits during the established time periods. ELIGIBLE EXHIBITS: ASCPA reserves the right to determine the eligibility of any company or product for inclusion in the exhibition based on the information provided by the exhibitor. ASCPA does not promote companies whose programs, services, products, etc., compete with those offered by ASCPA to its members. ASSIGNMENT OF EXHIBIT SPACE: In assigning exhibit space, full consideration will be given to competing products and general grouping of exhibits for proper display and comparison. Every effort will be made for the equitable assignment of space. ASCPA reserves the right to relocate any exhibit for the benefit of the exhibitor or for the betterment of the exhibition. No firm, organization,

company or individual without assigned exhibit space will be permitted to display or distribute products or literature, or solicit business within the exhibition hall. Exhibitors will not be permitted to assign, sublet or share with others any part of the space allocated to them. Booth locations are selected in the order of registration, with the exception of gold and silver sponsors. CARE OF FACILITIES: Exhibitors of their representatives must not injure or deface the walls or floors of the meeting site. When such damage occurs, the exhibitor is liable to the owner of the property so damaged. CANCELLATION OF SPONSORSHIP/EXHIBIT SPACE: Sponsorships are secured on a first-come basis. Full payment must accompany exhibit contract. Cancellations of exhibit space are fully refundable if submitted in writing at least 30 calendar days prior to the conference. Cancellations submitted in writing less than 30 days will receive a 50% refund. NO refunds are given to cancellations less than 10 days prior to the event. STAFFING & BADGES: Exhibitors must provide ASCPA with the name(s) of the representative(s) who will attend the exhibition. Badges: Exhibit representatives must wear appropriate ASCPA badges at all times. Badges will be distributed at the event. CANCELLATION OF EVENTS: ASCPA reserves the right to cancel or reschedule an event. Should this occur, ASCPA will not be held responsible for any expenses incurred by the exhibitor. SECURITY: The exhibit area will not be locked when not in use. Exhibitors should consider removing from the meeting site or otherwise securing all equipment, supplies and other information at the close of each event day. SHIPPING: Exhibitors are responsible for shipping materials to and from the event. Costs associated with shipping and storage of exhibit material are the responsibility of exhibitor. For more information about sponsor and exhibitor packages, see previous page.


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FRONT INSIDE COVER $1,400 / 9"x11" / With Bleed ANNUAL EdUcAtioN issUE

AN INTERVIEW WITH GOVERNOR ROBERT BENTLEY

SEE PAGE 9

BUSINESS AND INDUSTRY ISSUE

GOVERNMENTAL RELATIONS AND TAX ISSUE

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FULL PAGE $1,100 / 8"x10" STRATEGIC PLAN ISSUE

HALF PAGE

ANNUAL MEETING ISSUE

MEMBERSHIP ISSUE

$700 / 8"x5" PRA busin

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ALABAMA CPA MAGAZINE OCTOBER 2015 ALABAMA CPA MAGAZINE NOVEMBER/DECEMBER 2015

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$400 / 5"x5" Discount of 10% for contracts with three or more ads.

ADVERTISE IN CONNECTIONS State of t he Society

PRACTICE MANAGEMENT AND STUDENT ISSUE

Open t he door to ASCPA’s future

Issue Issue

Editorial Theme Theme

Deadline Deadline

January/February January/February

Governmental Relations Relations Governmental

December 119 December

March/April March/April

Corporate Accounting Corportate Accounting

February February510

May/June May/June

Membership Membership

April April87

July/August July/August

Professional Education Professional Education

June June109

Student/Educator Student/Educator

August August 511

Practice Management Management Practice

October October76

September/October September/October November/December November/Deccember

The Alabama CPA magazine is published bi-monthly and mailed by the 5th of each month to more than 6000 Alabama CPAs. Digital versions are sent to all 6800 members and remain archived on the ASCPA website for two years. For information contact: Diane Christy, 334.386.5752, dchristy@ascpa.org


ADVERTISING CONTRACT ADVERTISING CONTRACT Advertising rates are based on artwork that is print-ready and meets our size and mechanical specifications. When no new ad copy is provided the last ad run will be repeated. Publisher assumes no liability for errors in new copy or copy changes submitted after the deadline date.

2017 ADVERTISING RATES 2016 ADVERTISING RATES

The publisher reserves the right to reject any advertisement, photograph or illustration that is not in keeping with the standards of our publication.

BACK OUTSIDE COVER $1,100

Payment for advertising is due within 30 days of invoice date. Publisher reserves the right to cancel the advertising contract if invoice is not paid within 60 days.

HALF PAGE $700

Advertiser will bear full responsibility for withholding advertising materials that may violate any law, regulations or ruling of the Federal Trade Commission of infringe any copyright, trademark or patent and shall defend, indemnify and hold harmless the publisher from all third party claims on account thereof.

FRONT INSIDE COVER $1,400 BACK INSIDE COVER $1,200

FULL PAGE $1,100

ONE-THIRD PAGE $400 PLEASE CIRCLE THE ISSUES FOR YOUR AD: JANUARY/FEBRUARY MARCH/APRIL

Company Name

MAY/JUNE JULY/AUGUST

Contact Email

SEPTEMBER/OCTOBER NOVEMBER/DECEMBER

Address

City/ZIP

Phone

I acknowledge by signing this contract that I have carefully read and accepted its terms and conditions. Any verbal agreements affecting it are not binding unless reduced to writing and signed by both parties. Scan and email completed contracts to Diane Christy, dchristy@ascpa.org, 334.386.5752

Authorized Signature

Date

Printed Name

The Alabama CPA magazine is published bi-monthly and mailed by the 5th of each month to more than 6000 Alabama CPAs. Digital versions are sent to all 6800 members and remain archived on the ASCPA website for two years. For information contact: Diane Christy, 334.386.5752 dchristy@ascpa.org


CLASSIFIED AD CONTRACT CLASSIFIED AD CONTRACT Classified advertising is a members-only benefit, available for posting in the Alabama CPA magazine. Deadlines are the end of the first full week of the month

Company Name

Contact Email

Address

prior to the month of publication. Cost is $50 for the first 50 words, with $1.25 per word thereafter. You will be invoiced following publication. Send your ad

City/ZIP

Phone

Scan and email completed contracts to: Diane Christy, dchristy@ascpa.org, 334.386.5752

copy in a Word document. Authorized Signature

Date

The Alabama CPA magazine is published bi-monthly and mailed by the 5th of each month to more than 6000 Alabama CPAs. Digital versions are sent to all 6800 members and remain archived on the ASCPA website for two years. For information contact: Diane Christy, 334.386.5752 dchristy@ascpa.org

Printed Name

PLEASE CIRCLE THE ISSUES FOR YOUR AD:

January/February March/April May/June July/August September/October November/December


DIGITAL CONTRACT DIGITAL AD AD CONTRACT Digital advertising is available for members and non-members in the

Company Name

weekly digital newsletter published each Tuesday. The deadline is Friday noon prior to the next Tuesday’s issue. Cost is $50 for members, $100 for non-members.

Contact Email

Address

City/ZIP

100 word maximum includes logo. Send your ad copy in a Word

Phone

document. We will invoice you

Scan and email completed contracts to:

following publication. Scan and

Diane Christy, dchristy@ascpa.org, 334.386.5752

email completed contracts to: Diane Christy, dchristy@ascpa.org, 334.386.5752

Please list the Tuesdays for your ad to appear (i.e. 11/29/16): 11/17/15): _____________________________________________

The Alabama Society’s digital magazine is titled #ALcpasuccess. It arrives in members’ in-boxes on Tuesdays and contains the most topical ASCPA news, announcements, information about professional education and a limited number of digital ads.

_____________________________________________

For information contact: Diane Christy, 334.386.5752 dchristy@ascpa.org

_____________________________________________

_____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________


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