UD Trucks expands operations in MEENA

UD Trucks, a Japanese truck manufacturer, has continued its journey of growth throughout the Middle East, East and North Africa (MEENA) region by registering an average of 30% growth for the second year in a row.

The company has stated that this boost strengthens its position as a market leader in a largely European-dominated regional truck market which is bolstered by the positive stories around the company over the past 12 months. For instance, sales of heavy-duty trucks in Qatar were up by 35% thanks to the brands reputation for producing robust and modern trucks. Meanwhile, Saudi Arabia, UD Trucks’ largest market by volume, enjoyed a 32% increase in sales, and the brand has now expanded into every segment, from construction and logistics to waste management.

In Africa, UD Trucks delivered a significant number of vehicles primarily intended for general cargo use, despite the hard economic conditions. In 2023, further countries are set to be added to the company’s operations as the brand continue with its plans for expansion on the continent.

UD Trucks and its partners have invested significant time and resources in developing a network of workshops across the region to meet customers’ needs. UD Telematics is a key USP for the brand as it helps customers by providing more information in real-time about vehicle location, speed, fuel consumption, driver behaviour and other relevant data to improve uptime and total cost of ownership. By optimising its fleet management processes, UD Trucks helps fleet managers to increase efficiency and reduce costs, resulting in improved customer satisfaction.

Mourad Hedna, president of UD Trucks MEENA, commented, “2022 has been an excellent year for UD Trucks in the region, a confirmation that its trucks, services and values are well appreciated by our customers. UD is clearly recognised as a brand providing its customers with efficient, reliable, and costeffective products and services.

“With a strong foundation in place, we are on track for another successful year in 2023. We will continue to work on our growth and customer satisfaction in all areas.”