NEFC transforms operations with Infor M3

Infor, an industry cloud company, has announced that NEFC Group, a UAE-based holding company that operates dealerships supplying machinery and heavy equipment for sectors including construction, power generation, automotive and agriculture in the horn of Africa, has deployed Infor M3, a powerful equipment-focused enterprise resource planning (ERP) system to help it gain greater control of its business while raising efficiency and agility.

The markets in which NEFC operates are experiencing rapid growth. The Middle East and Africa construction equipment market, alone, is anticipated to reach US$5.4bn by 2027, according to research from Mordor Intelligence. The company is also looking to increase its presence in the agriculture sector, which is experiencing significant demand amid population growth averaging 3% per year in NEFC’s areas of operation. NEFC has 10 subsidiaries in countries in the horn of Africa, including Ethiopia, Djibouti, South Sudan and Somalia, and has more than 1,000 employees across its operations and its Dubai-based headquarters. The company supplies heavy equipment from major brands, including Hyundai CE, Massey Fergusson, Nissan and Cummins. It also offers fully-fledged dealership services, providing integrated sales, support, and logistics services to a diverse customer base across its core sectors.

Due to its broad business interests and geographic footprint, NEFC was keen to simplify its processes and gain greater control and visibility of its operations. One of the challenges was the sheer volume of diverse parts and components being sourced from numerous vendors, which was difficult for the company to keep track of.

Since going live with Infor M3 in September, NEFC has gained full visibility of its operations including its inventory, while also automating processes including purchase orders and invoicing. The data analytics component of the dealer management system means that NEFC is now able to collect and analyse its data, helping it better understand its own business and markets. “By using Infor M3, we have transformed NEFC’s operations, making previously complex, labour-intensive tasks simple and easy to execute with minimal use of human resources,” said Hussain Alamoudi, CEO of NEFC Group.