Hair Smoothing 101
The sleeping giant, that is fast becoming the go-to service for both celebrities and clients alike.
What comes to mind
When we think of hair smoothing, extreme scenarios often come to mind. We picture unruly hair that needs to be tamed with harsh chemicals, leaving it flat, feeling dry or unnatural.
What has changed?
Technology has significantly advanced since these services were first introduced. Today, they can be used in entirely new ways, making them accessible to almost anyone visiting a salon. As a result, they’ve become one of the most popular and profitable services. Technology has advanced not only by eliminating harmful chemicals like formaldehyde but also in application methods and service types. Now, services range from quick 15–30-minute sessions to 2-hour treatments and even transformative 3–5-hour services. This allows total flexibility and options for all hair and lifestyle choices.
It’s all about hair control
Frizz control, curl management, humidity resistance, texture smoothing, and easier blow-drying/ smoothing services offer endless possibilities. We now have more ways than ever to enhance each client's hair. Whether a client wants sleek, straight hair, revitalised curls, reduced frizz, or faster drying times, these services make styling simpler and more effective, transforming every head of hair into the best version of itself.
Reasons to add this service
Staying on top of the latest trends is crucial, and many salons are now offering these in-demand services. Not only do they generate significant revenue and increase profits, but they also enable clients to achieve results they never thought possible, whether it's a new haircut, fringe, or colour they once thought was out of reach. These services also provide the chance to engage quieter team members during quieter periods and strengthen client loyalty by broadening service offerings. Ultimately, it's an opportunity to position your salon as a true expert
Benefits of Hair
Smoothing
Systems:
Smoother Hair
Reduces frizz and flyaways, resulting in a sleek, polished look.
Less Styling Time
Hair dries faster and requires less effort to style.
Heat Protection Protects hair from heat damage caused by styling tools.
Improved Hair Health
This can help strengthen hair and reduce breakage over time.
Versatility
Works on a variety of hair types and textures.
How To Identify Clients:
Clients with Frizzy or Unruly Hair
Those who struggle with frizz or lack control will benefit the most, although, with ever-advancing technology, a wider range of clients can now benefit from these services.
Clients Seeking Low-Maintenance Styles
Ideal for those who want to spend less time styling their hair.
Clients Concerned About Hair Health
Those who want to protect their hair from damage will appreciate the heat protection benefits. The lack of heat needed after the treatments helps protect the hair from further hair health concerns.
How to implement
Take advantage of the various treatment options for both you and your team. Seeing the results firsthand will not only encourage positive word-of-mouth within the salon but also allow clients to witness the transformation for themselves.
Social media is a powerful tool to showcase these new services and highlight the potential of clients’ hair.
Updating your service menu is a great opportunity to review and adjust pricing. Additionally, training and upskilling team members, including new staff members can ensure there’s an expert on hand to promote and deliver the service confidently.
Discover Nanokeratin System
Synergising beauty, science and wellbeing at the forefront of hair technology, Nanokeratin System is a global Bio-Technological pioneer, focused on researching & developing innovative convalescence technologies pioneering knowledge beyond boundaries. An advanced innovative series for a safe bond reformation, soft smoothing and complete smoothing (straightening), having 0% Formaldehyde and Aldehyde and releasing no chemical off-gases, based on pioneering patented Molecular Biomimetic technologies, to be applied within salons service accompanied with a home care system.
