“Ambition is the first step to success. The second step is action”
Mel Robbins
We are alan howard, the partner of choice for hair and beauty professionals
Our mission: what we are about
We are Alan Howard, a family run company and the UK’s leading professional Hair and Beauty supplier.
We are exclusively for professionals, who we have been supporting with professionalism, integrity, nurtured relationships and knowledge since 1973.
We partner with the most trusted brands along with the most advanced business platforms. This allows us to offer the best products, education, tools, furniture and business support, enabling our community to thrive.
We have a bespoke omnichannel strategy to answer most of Hair and Beauty professionals’ needs whether it be in-store, online or via our sales teams.
We are Alan Howard, the partner of choice for Hair and Beauty professionals.
Introducing The Select Account Concept
The Select Account concept is designed for salons seeking a strong, empowering partnership, driven by a shared passion for success. Within this program, salons embark on a collaborative journey of growth and development, which will be supported every step of the way. Through this partnership, salons receive tailored education, expert guidance, and a commitment to mutual success, ensuring they thrive and evolve year a er year. By working with Alan Howard we encourage salons to be part of a rewarding experience with the industries most inclusive brands and ever-growing community.
Your Dedicated Team
Select Account Manager
Educator
Business Development Manager
Marketing Team
Local Branch
Triangle of success
We recognise that there are three areas we need to immerse ourselves in to be able to grow. Everyone has a di erent approach and that’s why we fully engage with you, as salon owners and stylists, to understand what makes you unique. Utilising our network of amazing industry professionals we are able to provide you with a full 360 approach. This ensures that we are giving you the best support to work together and achieve our goals.
EDUCATION
BUSINESS MARKETING SUCCESS
We’re painting the town rainbow
Our purpose
Our values
As the most inclusive brand in the industry, we empower hairdressers of all ages, backgrounds and levels of expertise with the tools and self-assurance to deliver next-level looks and realise their creative and professional potential.
Inclusive: Our community welcomes everyone through education for every stylist, innovation for every hair type and support for every business model.
Uncomplicated: Simple solutions for complex hairstyles. We make advanced looks accessible with user-friendly products and techniques so everyone can cut, colour and style with confidence.
Colou ul: Bringing colour to your life with an upli ing culture of support and optimism.
All hair types All humans
Matrix contributes to a healthier planet by providing vegan, cruelty-free, and recyclable products. Every product and education meets the needs of all hair types, all levels, all diameters and all patterns, so that you can service every client with confidence.
Our Mission
Biolage is recognised worldwide as a leader in the professional hair care field, and that reputation continues to grow. We believe this is because Biolage is constantly improving, taking hair care to new levels by o ering high performance, professional quality products powered by botanicals.
ENHANCE
Your natural beauty with products that work in synergy with hair & scalp for shine, softness and fluid movement.
ELEVATE
Your hair care routine, with reliable and trusted products, that deliver unparalleled hydration and conditioning.
ENCOURAGE
A minimal impact on the environment with a commitment to non-animal testing, vegan formulas and eliminating virgin plastic in our packaging.
The meaning behind our name
Biology, bringing you the best of the natural world.
The new age of bioscience bringing the best of science to our formulations.
Think. Believe. Matrix
DREAM: Speciality Artist lead courses
BELIEVE: Mentorship
Product & techniques courses
Dream. Dare. Education
Complimentary education
As a Matrix Select Account, you will receive 3 bespoke in-salon sessions each year, tailored to your salon's needs. Together, we will design an educational journey that enhances each stylist's unique skill set. As a collective, we believe education is the key to success and so encourage every team member to be a part of the sessions.
L’Oreal Access
L’Oreal Access is the home for unlimited access to education. Explore all types of content to refresh knowledge or learn new techniques. Keep up-to-date with new launches and personalise your own education journey in ‘my courses and journey plans’.
Bespoke in-salon education
Enjoy exclusive, personalised training in your salon with a Matrix artist of your choice. Pricing available on request.
Jump in and start your journey with L’Oreal Access. The pla orm for professional hairdressers.
The Content Professional
Mastering social media for hair salons
In today's digital age, a strong social media presence is essential for growing your business’ clientele and boosting revenue. The Content Professional is a specialised program designed to help hair salons gain traction in the competitive world of social media. This program will guide the stylist through leveraging digital pla orms to make your business more visible, and appealing online.
The stylist will learn the latest strategies for engaging potential clients, showcasing their expertise, and creating compelling content that drives business growth. Each quarter, stylists will be given practical tasks designed to apply what they've learned, helping to build a consistent and impac ul online presence. Additionally, participants will have the exclusive opportunity to collaborate with The Matrix Artistic Team, drawing inspiration and gaining the confidence needed to stand out in the industry.
Want to find out more about how to become a Content Professional? Scan this QR code to start your journey!
The Link:
Salon Owner Mastermind
The Link is an exclusive program designed for you, as a salon owner to unite and elevate your business. Through this community, you'll exchange best practices, address real-world salon challenges, and cra e ective solutions. The program also covers essential topics like team building, understanding individual team dynamics, optimising pricing for greater profitability, and setting clear business goals. Empower your salon with the support and insights of fellow industry leaders.
Do you want to grow your business?
Scan the QR code to become a mastermind with The Link.
Maximise your salon’s success with premium brands
As a professional-only partner, we o er you an exclusive selection of top-tier brands to invest in as part of our Select Account scheme. These brands are designed to provide diverse opportunities that not only help your business grow but also enhance the range of services you o er.
Alfa Italia®
Alan Howard Rewards
As a valued Alan Howard Select Account, we value your loyalty by o ering a rewards program that grants you points each quarter, which you can reinvest into your salon. Ask your BDM for more details.
Marketing For Select Accounts
Marketing designs are cra ed with the goal of attracting new customers by highlighting your salon's unique selling points and bringing bespoke concepts to life. Whether it's through eye-catching visuals or bespoke promotional materials, every design is customised to reflect the distinct personality of your salon, ensuring it stands out in a competitive industry. Every piece is designed to captivate potential clients and showcase what makes your salon truly special.
Business Reviews
The annual business reviews for Select Accounts are focused planning sessions where we collaborate to create a strategic plan for the upcoming year, aligned with your business objectives. Transparency is key to drive continuous improvement, leading to further success year on year.
The Select Account Conference
The Conference is an exclusive event designed to celebrate the achievements of the past year within our community of hair salons. Attendees will have the opportunity to network with fellow Select Accounts, enjoy a fun-filled evening, and witness their favourite Artists in action. The night will also feature awards to honour our star pe ormers, a live speaker to inspire and motivate, and plenty of opportunities to connect and learn from the best in the industry. This conference is not just a celebration but a chance to recharge and be inspired for continued success.
