PESTICIDES Creating awareness for problem of pesticides by encouraging healthier habits in order to deter the sale of chemical ridden produce.
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20-40% of produce is lost every year to pests
SIDE EFFECTS WASHING PRODUCE Does not remove all pesticides Some fruits have up to 53 pesticides on them
LEARNING PROBLEMS
Pesticides are derived from of the most dangerous chemicals on earth - methyl iodide
NERVOUS SYSTEM
Excess salivation, stomach pain, vomiting, constipation and diarrhea Pesticides are designed to send chemicals to a bugs brain and tell it to stop - imagine what it does to humans
research
Children who are frequently exposed to pesticides are more likely to have ADHD
BREAST CANCER WEAKENED IMMUNE SYSTEM
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URBAN ENVIRONMENT City inhabitants statistically make worse food decisions than those who live in rural environments, due to lack of access to healthier alternatives and lack of time to prepare meals.
MEET HEATHER She is a working mother in New York City. With her long work days, she does not have time to travel around the city and find organic grocery stores. Heather needs a solution that fits into her lifestyle and allows her to feed her kids clean produce - and not worry about side effects, like ADHD.
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ORGANIC
PESTICIDES
GROW AT HOME
ACCESSIBLE Growing at home prevents the travel to organics markets
solution
TRADITIONS
COMMUNITY
The act of preparing your own produce will help create a standard for the food you consume.
Join the community of at-home growers and have the opportunity to get friends and family involved.
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strawberries arugula
carrots
strawberries
carrots
carrots
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26 different pesticide residues have been found on carrots
Leafy greens hold pesticides and bacteria, washing alone is not enough
Member of the ‘dirty dozen’ - fruits containing the most pesticides. Over 60 different pesticides have been found on Strawberries.
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PLANT Set up your ‘terrain’ and plant your produce seeds according to instructions
DISCOVER Learn about ‘terrain’ on Facebook and Pinterst
SHARE
PURCHASE ‘terrain’s’ can be purchased online, on Amazon or tracked to a store near you
process
GROW Nurture and document your plants growth
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ONLINE Post images of your progress, blog about your experience and create an facebook event to share your grown produce
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FUTURE GOALS To launch a website with recipes and tutorials for growing plants at home, to create popup shops in major cities and introduce restaurants where you can pick your own produce.
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