naturi
greek yogurt
Designing and Leading a Business | Alanna Fusaro
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CONCEPTS
MARKETING
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MARKETING
MODERN
ECLECTIC
SIMPLISTIC
ARTISAN
Using very few ingredients and creating inviting packing , in order to differentiate from chemical products and laud, chaotic packaging by competitors.
INNOVATIVE creative, modern imagery.
Unique overall appearance, creating an appeal to our Whole Foods/Organic shoppers.
NATURAL VERSATILE Ability to adjust to the changing needs of the trending organic market.
ORGANIC Using all-natural, quality ingredients. Marketing the health oriented customers.
FLAVOR ORIENTED inspired by the “Ben and Jerry’s”approach.
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CONCEPTS
MARKETING
48% Chobani
The yogurt industry was $4.2 billion in 2013 22% Fage
Chobani, the market leader in Greek yogurt, is worth over $1 billion, commanding 25% market share 14% Dannon
There are at least 85 competitors, most of which are small players in the market Greek yogurt is becoming increasingly commoditized due to competition on pricing at the cost of higher quality
“Consumer data from The NPD Group shows that high end consumers are moving Greek yogurt. These consumers are willing to pay more—almost double conventional yogurt”
“Consumer data suggests that the wealthy and educated consumers— often female—are switching to Greek yogurt. “
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MARKETING
Meet Heather Jenson
Meet Amy Senhua
Age: 40
Age: 25
Occupation: Doctor
Occupation: Journalist
Location: Chicago, IL
Location: New York, NY
“I am looking for a product that I trust, uses only necessary ingredients and is all natural. No artificial flavors or GMO’s”
“I am looking for a product that is trendy and healthy! I also would love something that I can take on the go and save for later.”
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MARKETING
Motivation for Buying Greek Yogurt:
Better than other choices
To keep you from eating somthing else Was hungry Liked the taste Favorite snack Had a craving for it
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honey + strawberry sunrise naturi
organic greek yogurt
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banana + blueberry bliss
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greek yogurt
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naturi
greek yogurt
kiwi + chocolate mashup naturi
organic greek yogurt
naturi
greek yogurt
mango tropical passion naturi
organic greek yogurt
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MARKETING
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MARKETING
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MARKETING
naturi
greek yogurt
about us
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MARKETING
naturi
greek yogurt
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MARKETING
naturi greek yogurt
100 % certified organic, all natural, gmo free and gluten free. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse aliquam nisi ut tellus porttitor, vitae scelerisque dolor facilisis. Praesent tincidunt sagittis orci eget lobortis. Maecenas placerat tempor nisi, a dictum nibh rhoncus vel. Cras adipiscing pretium hendrerit. Suspendisse at pellentesque nisi. Sed sagittis fringilla urna. Nam molestie erat ut augue fringilla mattis. Interdum et malesuada fames ac ante ipsum primis in faucibus. Nunc placerat odio ac nunc accumsan, eu ultricies quam placerat. Phasellus at dolor at purus pharetra porttitor quis elementum ligula. Pellentesque ligula augue, hendrerit id tempus id, aliquam in velit. Duis urna leo, lacinia et ante.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse aliquam nisi ut tellus porttitor, vitae scelerisque dolor facilisis. Praesent tincidunt sagittis orci eget lobortis. Maecenas placerat tempor nisi, a dictum nibh rhoncus vel. Cras adipiscing pretium hendrerit. Suspendisse at pellentesque nisi. Sed sagittis fringilla urna. Nam molestie erat ut augue fringilla mattis. Interdum et malesuada fames ac ante ipsum primis in faucibus. Nunc placerat odio ac nunc accumsan, eu ultricies quam placerat. Phasellus at dolor at purus pharetra porttitor quis elementum ligula. Pellentesque ligula augue, hendrerit id tempus id, aliquam in velit. Duis urna leo, lacinia et ante egestas, cursus pulvinar ligula. Sed eu sapien eu lacus ornare luctus at sit amet ipsum. Vivamus pretium.
“I really loved this Naturi Greek yogurt. It's smooth, thick, creamy, and has a slightly warm vanilla flavor, so you can enjoy it alone or with added fruit and granola.�
flavor variations
honey + strawberry sunrise naturi
organic greek yogurt
banana + blueberry bliss naturi
organic greek yogurt
mango tropical passion naturi
organic greek yogurt
kiwi + chocolate mashup naturi
organic greek yogurt
caramel coffee infusion naturi
organic greek yogurt