INTERIOR DESIGN PORT
ABOUT
ME
Hi There ! Little bit of insight into my life. Born in Seattle, WA raised in Riyadh, Saudi Arabia. Being an international designer I have been exposed to diverse cultures around the world and am able to recognize how design is directly influenced by a region's societal characteristics. There is more to me than Interior Design, I am graphic communication, I am Creative Direction, I am Project Management, I am a marketing fanatic, but most importantly I am a growing Creative Thinker.
Through a multidisciplinary approach in design I believe true innovation and creativity is born, by utilizing all the skill sets within the team. Developing my detail oriented observational skills, it serves me in predicting upcoming design trends, that are relevant to the user. The answer to good design is user centered design. The built environment psychologically impacts human behavior based on their sociology. Have a look through some of the designs I have created over the years!
2
TABLE OF
CONTENTS
Personal Bio 02 Meet the designer Info
Just Tawouk Restaurant 34 Real-World Project Hospitality
White Clover 60 Multi-purpose workspace Commercial
Hilton Hotel 40 Real-World Project Hospitality
Silo Farming 66 Multi-functional Supermarket Commercial
Hueman De<Coded 16 Pop-Up Installation Retail
Tafeeda Restaurant 44 Real-World Project Hospitality
Nouf Mallawi 72 Concept Retail Store
Limbic Academy for 26 Creative Learning Elementary School Educational
Smoothie King 50 Re-branding Retail
Random 78 Sketches Draftings Drawings
Hueman- Happy Hue Pop-Up Installation Expo Design
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4
HUEMAN HAPPY HUE
As part of Saudi Design Week 2019 annual Expo, Hueman Form joined as an event activation service, founded by myself and Lujayn Abushal. Fueled by the energy of colors and the psychology behind it, our installation presents an interactive experience that allows you to immerse yourself both physically and emotionally. This immersion will make you tap into a more playful mindset while reflecting on the collection of moments that truly makes you happy. As humans we are all cut from different cloths that come together and celebrate our colorful backgrounds
and unique experiences. As a community, this is our everlasting weave of threads that make up the fabric of our life. Each thread is a visualization of a moment or memory in our lives that we have attached a certain color to. The accumulation of these threads is ultimately what leads us to appreciate the good in our weave of moments. As these moments hang before us, we come to realize happiness is not a destination, but a mindful journey that we each encounter differently. Enjoy each hanging moment for we are merely Humans in different Hues.
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Hueman Hue
PROJECT OVERVIEW
GOAL To Visualize the concept of designing happiness in a fun and experiential installation where the user will be immersed in an intensifies experience of color and light.
Front-view Image
Front-view Model
Elevation Model
Model
Floor Plan 3 User moments
Perspective model
Perspective Image
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Hueman Hue
DESIGN PRODUCTION
Wall graphics
Floor graphics Construction Images
Acrylic graphics
Thread Plan Construction Images
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Hueman Hue
DESIGN MOMENTS
12
Hueman Hue
USER INTERACTIONS
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Hueman Hue
HUEMAN </de>Coded
Hueman Form by myself and Lujayn Abushal. Hueman DeCoded campaign Presents Coded Nationâ&#x20AC;&#x2122;s pop-up located in Riyadh Saudi Arabia 2019. This collaboration aspires to act as an event activation for this well renowned UK based brand. This installation presents Coded Nationâ&#x20AC;&#x2122;s raw and daring approach of expression.
Through the process of exposing the skeleton of the structure and deconstructing it into an unconventional set up.
Which provokes the user to question their perception of the norm. Pushing the boundaries of conventionalism in both retail and architecture...
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Hueman Decoded
PROJECT OVERVIEW GOAL To visualize Coded Nation’s 2019 collection’s grunge aesthetic while following the conceptual design motifs.
Perspective Image
Cube Area Image
Perspective Model
Cube Area Model
Floor Plan 5 Main User Moments
Entrance Area Model
Entrance Area Image
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Hueman Decoded
DESIGN PRODUCTION Leaning mirror graphics
Fixed mirror Graphics
< / t w i s t e d fiction sick addiction>
SOCIAL OBLIGATIONS & FORCED CONVERSATIONS
Triangular mirror Graphics
Construction Images
Model
Ceiling area graphics
to be welded onto structure:
Floor area graphics
toeach be printed on top of steel letter size ranges from 8 structure/part of structure cm h x 7 cm w Graphics to be laser cut steel letters welded on-to structure as per the specs. space between the letters each letter size ranges from truth 8 cm h xis73.5 cmcm w space between the letters disruption is 3.5 cm
nted on top of steel to print: /part of structure
Isometric Model er size ranges from
Construction Images
distance of word from20 floor to be Hueman Decoded 55 cm
DESIGN MOMENTS
22
Hueman Decoded
USER INTERACTIONS
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Hueman Decoded
THE LIMBIC ACADEMY
AWARD WINNING ARCHITECTURAL PROJECT IDA INTERNATIONAL DESIGN AWARDS GOLDEN WINNER
The focus was on multidisciplinary approaches to foster creativity in young students. Creativity is an inherit ability in children. Proven to develop stronger problem solving and originality; two skills that are indispensable in the futureâ&#x20AC;&#x2122;s job market.
The elementary school caters to the childâ&#x20AC;&#x2122;s cognitive, physical, and psychological needs by creating moments of autonomy, control, curiosity, and inspiration to maintain an active engaged brain throughout the learning journey.
Our world lacks a conversation between education systems and realworld skill sets. The goal is to cultivate an equipped future generation by incorporating creative learning as a vital technique within elementary schools; through the use of physically enhanced spaces and customization of the curriculum.
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Limbic Academy
PROJECT OVERVIEW
The
IMBIC Academy for Creative Learning Gap
60% of schools around the world do not treat the creative arts as an equal and vital portion of the curriculum.
Problem In France Primary school students spend 162 days of the year in school, however do not develop basic real world skills. Making them ill prepared for what the future has to offer.
Goal To cultivate an equipped future generation By incorporating creative learning as a vital portion of the curriculum.
Objective Through the use of physically enhanced spaces and customization of the curriculum for elementary schools
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Limbic Academy
DESIGN DETAIL
GOAL Integrated design elements such as display areas, interactive digital screens, sleeping nooks, reading nooks, and digitally enhanced learning material were used to promote an active engaged mind throughout the school day.
Autonomy
Control
Inspiration
Application diagram
Curiosity
10
04 03
UP DN
10
12
01 02 03 04 05 06 07 08 09 10 11 12 13
Entry Sleeping pod Reception Teacherâ&#x20AC;&#x2122;s lounge Computer lab Auditorium Cafeteria Kitchenette Storage Classrooms Library Digital area Hallway
09
10
10
01
10
10 11
07
12
08
02 12
UP
12
No.
10 13 10
Curiosity Inspiration
10
13
10
Control
10 02 10
10
Concept parti Technology integration
10 10
Floor plan
LIGHTING
1
Final floor plan shaded Copy 1 3/32" = 1'-0"
3-wall system Deliberately Arranged Curriculum Adaptation Indirect learning environments
Date
10
Autonomy
Personal desk
Description
The circadian rhythm is based on a 24 hour internal clock controled by fluctuations of sunlight throughout the day. Incorporating this as a design feature within spaces that donâ&#x20AC;&#x2122;t receive acesses to natural daylight helps the release of hormones throuhgout the day. Circadian lighting is applied to all cove lighting within the space to reinforce daylight while helping children understand a sense of time by the change in color.
Limbic Academy Board floor plan
Project Number Date Drawn By Checked By
Project Number Issue Date Author Checker
A116
Scale 1/4" = 1'-0"
3/6/2018 10:00:44 PM
05
06
30
Limbic Academy
CONCEPT APPLICATION The Limbic System function is to generate Emotions
Parti Diagram
Memories
Stimulation
Moments
Curiosity
Axonometric Drawing
Control
Autonomy
Inspiration
Creativity within the Learning Process
tiver/moc.ksedotua.www
tnatlusnoC sserddA sserddA enohP xaF liam-e tnatlusnoC sserddA sserddA enohP xaF liam-e tnatlusnoC sserddA sserddA enohP xaF liam-e
Zoning
tnatlusnoC sserddA sserddA enohP xaF liam-e tnatlusnoC sserddA sserddA enohP xaF liam-e
Private Semi-public Public
Takes book, scans the bookâ&#x20AC;&#x2122;s bar-code on wall to turn on light in nook. 4 noitceS 8 "0-'1 = "2/1
31 weiV D3
9
Sound system installed in the custom made casework in library. to enhance the reading experience 11 weiV D3
2
"0 - '7
Limbic system: Emotions
Limbic system: Memories Limbic system: Emotions
Limbic system: Memories
Involved in the decision making process. Deciding what to do for a portion of the day.
AUTONOMY
Individualized, customized teaching/learning approaches. Different mediums to present & record content.
Lighting/ temperature control.
- Personalization of desks - Flexible classrooms
Time management. Students given different sets of tasks for the day.
INSPIRATION
Moments
An Atrium Combining all grades for observational based learning.
Limbic system: Stimulation Limbic system: Memories
CONTROL
Deliberately arranged classrooms for each task. Sensory changes in classroom.
“Alternative classrooms” informal collaboration setting. Indirect learning environments: interactive hallways, cafeteria
- Maintenance wall - Dynamic wall - Acquisition wall
CURIOSITY
“Questions of the day” students present answer through educated guesses to “Group Learning.” Limbic system: Stimulation Limbic system: Memories 32
Limbic Academy
JUST TAWOUK
Shish Tawouk has become one of the most popular street foods around the world, by adopting this modern notion we have implemented several different elements found in this style. Such as materiality, Graffiti art, neon lights, and the industrial aesthetic. By incorporating these elements in ways that show the brand identity we are able to create a strong relation between our concept and the brand identity
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Just Tawouk
CONCEPT APPLICATION INTERIORS Environmental graphics were applied to communicate the brand identity throughout the space. In terms of colors, materiality and minimalistic style.
Kitchen Area 4x4m OUT OF PROJECT SCOPE Prep Area 4x4m
Indoor Seating 8x4m
Outdoor Seating 4x4m
Sidewalk 4x4m
Floor Plan
36
Just Tawouk
CONCEPT APPLICATION
38
Just Tawouk
HILTON HOTEL
THE PALM LEAF Hiltonâ&#x20AC;&#x2122;s branding identity prides itself in creating unforgettable experiences by reflecting the cultures of their geographic region. To create a design feature that reflects the value of the Hiltonâ&#x20AC;&#x2122;s branding identity. Whilst working in harmony with the surrounding design elements. Inspired by the regional Palm Trees and the Palm Leaf faceted glazing,. This installation compliments the existing faceted glass by stripping the leaf from its background and creating a perforated pattern, highlighting the structure of the leaf.
In order to create a link between the palm leaf and the region. The design motif/pattern mimics the natural shape of the Saudi Emblemâ&#x20AC;&#x2122;s swords. The large scale of the palm leafs allow for abundance of light to enter through the openings into the elevator. Giving the Hilton a prominent yet elegant solution that serves not only as a partition concealing the elevators, but also an eye-catching design statement that reiterates their contextual significance.
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Hilton Hotel
DESIGN RENDERS
GOAL To fulfill the brand guidelines while meeting functional and aesthetics need of the space. As an Entry piece that covers the elevators. CONCEPT APPLICATION CONCEPT APPLICATION
CONCEPT CONCEPT APPLICATION APPLICATION
Regional PalmTrees Trees Regional Palm CONCEPT APPLICATION Regional Regional PalmPalm Trees Trees
Saudi Arabian Emblem
Saudi Arabian Emblem Saudi Arabian Emblem Saudi Arabian Emblem Regional Palm Trees
Saudi Arabian Emblem
Existing faceted glazing Existing faceted glazing Existing faceted glazing
Existing faceted glazing
TheThe PalmPalm LeafLeaf The The PalmPalm LeafLeaf
Abstracted
Abstracted Abstracted Abstracted The Palm Leaf
Abstracted
Scale Scale Scale
Scale
Alterations PatternPattern Alterations Pattern Pattern Alterations Alterations
Design motif
Design motif Design Design motif motif
Pattern Alterations
Design motif
Preliminary Preliminary option option Preliminary option
D Preliminary option DK D
DESIGNERS
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Hilton Hotel
TAFEEDA GOURMET SHAWERMA
The challenge was to take a common Arabian fast food dish (Shawerma) and turn it gourmet. To do so, a deep dive into the origins of Shawerma was conducted. And a creative approach was taken, to breed the traditional Lebanese aesthetic with a more modern elite touch to meet the client's Gourmet style goal.
Inspired by origin of Shawerma as a Labenese comfort food usually served at home. The concept Grandma's house بيت ستيwas developed and elements commonly found in a traditional olden day Lebanese home were extracted and modernized. The four elements found most prominent are the arches, the pattern, Masarra lights مرسات, and the exterior courtyard ارض الديار
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Tafeeda
BRAND IDENTITY
GOAL To maximize restaurant occupancy efficiently while maintaining a gourmet style aesthetic that reflects the served dish (Shawerma)
CONCEPT APPLICAITON
Traditional Pattern
Arches
Masarrat
Abstracted
BRAND IDENTITY Kitchen Area 4x4m
Black & White Nostalgia
OUT OF PROJECT SCOPE Prep Area 4x4m
Communal
Indoor Seating 8x4m
Outdoor Seating 4x4m
Sidewalk 4x4m
Floor Plan 46
Tafeeda
DESIGN RENDERS
48
Tafeeda
SMOOTHIE KING
Slogan "fuel your fit" Concept statement: Transparency "What are we Made of? The aim is to create an environment to reflect Smoothie King's new and improved approach to health and wellness. Interior design and Advertising students collaborated to come up with a holistic approach to re-branding Smoothie King. The experiential campaign "What are we Made of?" Allows for both the brand and the environment to celebrate the importance of transparency between the customer and the product. The environment explores the use of
honest design through the aesthetic and materiality to the life cycle of each product in use. The focus was on designing not only the experience that would walk you through each stage of a healthier lifestyle, but also the strength to power through and blend us into your dayto-day life. We value the position of each stage in the collective process. Immerse yourself into the pop-up that is conveyed with transportable shipping containers, allows for this ephemeral experience to be carried out throughout the country.
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BRAND IDENTITY
WHAT ARE WE MADE OF?
To promote a healthier nutritious lifestyle and communicate a new vision to the public through the MADE OF? new campaign "what are we TRANSPARENCY made of?" was developed. TECHNOLOGY
WHAT ARE WE
TECHNOLOGY
LIF
LIFESTYLE
CUST
BRAND
TRANSPARENCY
Ingredients CUSTOMERS
BRAND
INGREDIENTS
Sustainable
WHAT ARE WE MADE OF? INGREDIENTS
MATERIALITY
SUSTAINABILITY
WHAT ARE WE MADE OF?
WHAT ARE WE MADE OF?
TECHNOLOGY TECHNOLOGY
SUSTAINABILITY
MATERIALITY
LIFESTYLE LIFESTYLE
HEALTH AND WELLNESS
Lifestyle WHAT ARE WE MADE OF?
WHAT ARE WE MADE OF? TECHNOLOGY
TRANSPARENCY TRANSPARENCY
LIFESTYLE
TECHNOLOGY
TRANSPARENCY
BRAND
BRAND
CUSTOMERS
LIFESTYLE
LIFESTYLE
Customer TRANSPARENCY satisfaction
TRANSPARENCY
INGREDIENTS
MATERIALITY
MATERIALITY INGREDIENTS
CUSTOMERS
CUSTOMERS BRAND
BRAND
INGREDIENTS
Technology
TECHNOLOGY
MATERIALITY
SUSTAINABILITY
BRAND
SUSTAINABILITY SUSTAINABILITY
INGREDIENTS
HEALTH AND WELLNESS
INGREDIENTS HEALTH AND WELLNESS
HEALTH AND WELLNESS
MATERIALITY
CUSTOMERS
Health & wellness CUSTOMERS
MATERIALITY
SUSTAINABILITY
HEALTH AND WELLNESS
Materiality SUSTAINABILITY
HEALTH AND WELLNESS
HEALTH AND
Psychological IMPACT Behaviorism Thorndike's Law of Affect Classical Conditioning
Unconditioned Stimuli
Work out
Conditioned Stimuli
Work out
Human Nature
Project Outcome
Unconditioned response
Nutrition
Conditioned response
Smoothie King
Positive reinforcement
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Smoothie King
POP-UP DESIGN
POP-UPCONCEPT FLOOR PLAN APPLICATION
ARCH PLAQUE KIOSKS
KIOSKS
HIIT STATIONS
SENSORY JOURNEY WELLNESS CHECKPOINTS
DRAMATIC STUNT
ARCHITECTURE PLAQUE
SMOOTHIE BAR
ENTRY KIOSKS
PROMOTIONAL AREA
HIGH TRAI
WELLNESS CHECKPOINTS
HIIT STATIONS
Level 1 1 Level 11 3/16" = 1'-0" 3/16" = 1'-0"
Pop up floor plan PHYSICAL IMPACT
PSYCHOLO UNCONDITIONED STIMULI
ENTRY
WELLNESS CHECKPOINT HIIT STATIONS SMOOTHIE BAR
Sensory diagram
WORK OUT
CONCEPT APPLICATION
SENSORY JOURNEY Technology
TECHNOLOGY
TECHNOLOGY
Health & Wellness
HEALTH & WELLNESS TECHNOLOGY
HEALTH & WELLNESS
HEALTH & WELLNESS
DRAMATICINGREDIENTS STUNT
ARCHITECTURE PLAQUE
Ingredients
INGREDIENTS
ENTRY KIOSKS
HIGH INTENSITY INTERVEL TRAINING STATIONS
WELLNESS CHECKPOINTS
SMOOTHIE BAR
BIG REVE
INGREDIENTS
CUSTOMER SATISFACTION
Customer Satisfaction EDUCATION
CUSTOMER SATISFACTION
CUSTOMER SATISFACTION
EDUCATION
Education
EDUCATION
AWARENESS
AWARENESS
AWARENESS
Awareness
EXECUTION
EXECUTION
EXECUTION
Execution
BLEND
BLEND BLEND
Blend
PHYSICAL IMPACT
ENTRY Entry
Wellness
WELLNESS CHECKPOINT checkpoint
PSYCHOLOGICAL IMPACT UNCONDITIONED STIMULI
WORK OUT
BEHAVIO
UNCONDITIONED RESPONSE
THORNDIKEâ&#x20AC;&#x2122; CLASSICAL
NUTRITION
HIIT HIIT STATIONS
Stations
Smoothie SMOOTHIE BAR Bar
POS CONDITIONED STIMULI
WORK OUT
SMOOTH
54
Smoothie King
KIOSK INTERFACE
POP-UP ANALYSIS KIOSK INTERFACE
KIOSK INTERFACE KIOSK INTERFACE
Personalized smoothie App
USER JOURNEY-INTERACTION
WITH KIOSKS
USER JOURNEY-INTERACTION
WITH KIOSKS
30%
30%
KIOSKS EDUCATIONAL PURPOSE INTRIGUE FACTOR USER FRIENDLY
KIOSKS EDUCATIONAL PURPOSE INTRIGUE FACTOR
KIOSKS INTERACTIONS WITH TECHNOLOGY INTERACTIVE
KIOSKS INTERACTIONS WITH TECHNOLOGY INTERACTIVE FINGER PRINT + NAME ENGAGING
KIOSKS ENLIGHTENED THE SMOOTHIE IS IN PROGRESS
First stage to a healthier "Us" Kiosks: to educate users through interactive technology. The app helps the users customize their smoothie according to body needs.
KIOSKS ENLIGHTENED THE SMOOTHIE IS IN PROGRESS
PLAN ANALYSIS
MAJOR CIRCULATION
MAJOR CIRCULATION Major circulation
MAJOR CIRCULATION
3.
MINOR CIRCULATION
Minor circulation
MINOR CIRCULATION
STAGES STAGES Stages
STAGES
MINOR CIRCULATION
ABSTRACT CIRCULATION “S”
ABSTRACT CIRCULATION “S” Abstract "s"
ABSTRACT CIRCULATION “S”
PROMOTIONAL ELEMENTS
Promotional PROMOTIONAL ELEMENTS Elements
PROMOTIONAL ELEMENTS
KIOSKS
KIOSKS
KIOSKS
WELLNESS CHECKPOINTS
Kiosks
HIIT STATIONS WELLNESS
CHECKPOINTS
PROMOTIONAL AREA ENJOY YOUR SMOOTHIE SMOOTHIE KING REVEALED
SMOOTHIE BAR
HIIT STATIONS
USER JOURNEY-INTERACTION
HIIT Stations
SMOOTHIE BAR
Smoothie Bar WITH NUTRITIONIST
1
USER JOURNEY-INTERACTION 50%
100%
WITH TRAINER
50%
WITH INGREDIENTS 2. 80%
80%
3.
2. 3.
3.
WELLNESS CHECKPOINTS INTERACTIONS WITH NUTRITIONIST INDIVIDUALIZATION/PERSONALIZATION UNDERSTANDING BODY NEEDS
SMOOTHIE BAR
Pop up floor plan
1.
4.
WITH INGREDIENTS
HIIT STATIONS
2.
1.
Level 1 3/16" = 1'-0"
USER JOURNEY-INTERACTION
RAINER
1.
Final stage Promotional area Take a SelfiePROMOTIONAL with ourAREA wall and TAKE A SELFIE WITH OUR post it on POST social media forWALL IT ON OUR SOCIAL MEDIA points to receive store credit. Blend Smoothie King into the user's lifestyle as the final step to a healthier "You"
WELLNESS CHECKPOINTS
Wellness checkpoint
EY-INTERACTION
TATIONS
2.
1.
SMOOTHIE BAR SCAN YOUR FINGER PRINT + NAME 5. CHOOSE TO ADD ADDITIONAL INGREDIENTS THE PROCESS HAS COME TO AN END
WELLNESS CHECKPOINTS ENLIGHTENED ADDITIONAL INGREDIENTS FOR THE SMOOTHIE IN PROGRESS
Second Stage Wellness Checkpoint 3. Interactions with nutritionist In order to further personalize smoothie ingredients. BMI- Body Mass Index BFP- Body Fat Percentage
HIIT STATIONS HIGH INTENSITY INTERVAL TRAINING 4 MIN WORKOUT= 45 MIN AT STATIONS THE GYM SMOOTHIE BAR HIIT
SMOOTHIE BAR EXCHANGE TOKEN FOR FREE SMOOTHIE WATCH IT BEING MADE
Third Stage HIIT Stations 4. High intensity interval training "See what YOU are made of ?" competition in relation to the brand's slogan. Users compete in challenge for 4 minutes to earn free smoothie if they win. HIIT STATIONS TRAINER SUPERVISES FOR CORRECT BODY FORM MOTIVATION
100%
4.
SMOOTHIE BAR ENJOY YOUR SMOOTHIE
Fourth stage the Smoothie Bar Data has been collected through the three previous stages to produce the customer's smoothie. Users can watch the smoothie being made. 56 HIIT STATIONS ADD PROTEIN TO YOUR SMOOTHIE
Smoothie King
FOR P
STORE RENOVATION
GOAL Emphasizing micro-moments of the collective process and unifying the experience in all franchises
MICRO-MOMENTS Kiosks Impulse Buy Order/Pay Viewing/waiting Seating
STORE FLOOR PLANS
AYOUT
OFFICE SPACE
FRANCHISE PROTOTYPE LAYOUT
OFFICE OFFICE SPACE SPACE
STORAGE
SUPPLY/STORAGE SUPPLY/STORAGE SPACE SPACE
DESIGN LAYOUT DESIGN LAYOUT POTENTIAL
MICRO-MOMENTS
POTENTIAL
SUPPLE SPACE
WORKOUT 4. WORKOUT OF THE OF THE DAY DAY
SMOOTHIE BAR SMOOTHIE BAR
SMOOTHIE BAR
IMPULSE BUYS
KIOSKS
ORDER LOCATION MENU LOCATION
RETAIL SPACE
PAY LOCATION
WORKOUT OF THE DAY
ORDER LOCATION
Fruits
Banana Whey Concentrate mango strawberry kiwi orange berries grapes apples Egg Albumin pineapple peach
Almond milk Casein Protein soy milk Whey Isolates half&half Hydrolysate Protein Low fat Soy Protein No fat Milk Protein Regular
Tomatto lemon sellery kale spinach onion cucumber carrots
6. 5.
IMPULSE BUYS
ADDITIONAL PAY LOCATION PURCHASES
3.
MENU
SEATING
RETAIL DISPLAYRETAIL DISPLAY
7. SEATING
1.
SEATING
Existing plan
ORIGINAL EXISTING FLOOR PLAN
DESIGN LAYOUT DESIGN LAYOUT POTENTIAL DESIGN LAYOUT POTENTIAL
DESIGN LAYOUT POTENTIAL MENU LOCATION Menu
MENU LOCATION
MENU LOCATION
ORDER LOCATION
Order
ORDER LOCATION ORDER LOCATION PAY LOCATION
Pay Additional ADDITIONAL Purchases PURCHASES
PAY LOCATION PAY LOCATION ADDITIONAL PURCHASES
ADDITIONAL PURCHASES
IDEAL CIRCULATION
IDEAL
IdealCIRCULATION circulation
KEY MICRO IDEAL CIRCULATION MOMENTS
KEY MICRO PRIMARY MOMENTS KEY MICRO
Key MOMENTS moments
IDEAL CIRCULATION
ADDITIONAL
MENU BEHIND COUNTER =ORDER+PAY
WATCH SMOOTHIE BEING MADE
KEY PURCHASES MICRO MOMENTS
IDEAL
2.
SEATING
BEFORE
dairy
MENU LOCATION
KIOSK AREA KIOSK AREA
PRIMARY CIRCULATION CIRCULATION
KEY MICRO MOMENTS PRIMARY CIRCULATION
AFTER
Ideal plan
PROTOTYPE FLOOR PLAN
MICRO-MOMENTS
MICRO-MOMENTS Kiosks
KIOSKS
RETAIL SPACE
Retail Space
dairy
Fruits
Banana Whey Concentrate mango strawberry kiwi orange berries grapes apples Egg Albumin pineapple peach
Almond milk Casein Protein soy milk Whey Isolates half&half Hydrolysate Protein Low fat Soy Protein No fat Milk Protein Regular
Tomatto lemon sellery kale spinach onion cucumber carrots
WORKOUT OF THE DAY
Workout of the day
Menu Behind counter Order+pay WATCH SMOOTHIE BEING MADE Watch Smoothie MENU BEHIND COUNTER =ORDER+PAY
CIRCULATION
PRIMARY CIRCULATION
Primary circulation PRIMARY CIRCULATION
58
Smoothie King
WHITE CLOVER
Clients & Concept Three young entrepreneurs with start up businesses were chosen as clients for a co-working office that encourages them to flourish. These clients sell products that promote health and wellness through the use of natural materials as major ingredients in their clothing/face products/detox teas. These start-up companies share the vision to encourage the use of nature
to detox the body and soul through the idea of purifying one's self from the inside out. Based on this principle of using nature to help nature it was adopted to further the concept of the White Clover. Which is a plant that acts as a natural fertilizer by absorbing the nitrogen in the air and transforming it into the soil.
60
CO-WORKING OFFICE
INTERIORS The ceiling plan incorporates the concept of white clover with abstracted shapes of the clover scattered throughout to work as both acoustics and visual space dividers. Other ceiling elements were made of translucent material to allow light transference mimicking characteristics of the white clover petal.
FINAL FURNITURE PLAN The furniture I have selected carefully addresses ergonomics and seeks the ultimate appropriate comfort for the task at hand. All workstations and chairs are Herman Miller designs. In terms of relating back to my concept, each piece I the break out area mimics the shape and form of the abstracted forms I created. For the work spaces I selsect4ed Herman Miller nesting work station because it closely resembles leaf petals in itâ&#x20AC;&#x2122;s form however it does add. Privacy to the space as well. Also the materiality I chose play with translucencies, which creates an element of layering similar to the leaf petals in one bud. One of the overpowering furnitiure pieace would be the Herman miller nesting work station.
CONCEPT APPLICATION RCP I used the ceiling plan as a way to incorporate the concept of white clover. As abstracted shapes of the original form I placed suspended ceilings that work as both a space divider. Also some of the suspended elements are acoustic tiles that allow for sound control. While others ceiling materials are of a translucent material, which alFloor plan lows light to transfer through, this affect is similar to the materiality of a white clover petal. The colors used for the ceiling are beige, whites, and green. Again following off of the white clover color scheme.
21
Reflected Ceiling Plan
The ceiling plan incorporates the concept of white clover: abstracted shapes of the clover scattered were scattered around to work as both acoustics and visual space dividers. Other ceiling elements were made of translucent material to allow light transference mimicking characteristics of the white clover petal.
15
62
White Clover
CONCEPT APPLICATION Materials were chosen to reflect color, form, and texture of the plant, in a space that brings in all the aesthetic qualities of the flower in a visually stimulating interior language.
PLAN ANALYSIS SENSORY
The main linear geometric circulation was used throughout the building CHANGE to symbolize the veins in charge of circulation in the plant. The goal was to tie aesthetics and functionality to the concept.
Sensory plan
The geometric linear flooring contrasts with the organic furniture layout symbolizing the organic shapes of the petals. Throughout the space seamless sensory transitions have been made through the use of materiality, volume, and color scheme.
Color scheme
CONCEPT APPLICATION PLANS FLOOR MATERIAL CHANGE
VOLUME CHANGE
Volume change
Material change
COLOR SCHEME CHANGE
Throughout the space I was able to create a seamless sensory change through the use of materiality change, color scheme change and volume change. Highlighted above shows all the areas where these three elements are applied. I did this in order differentiate the space without the use of walls. By using the ceiling and flooring in cohesion to create an area. 20
Final Floorcirculation Plan Linear plan
I created this geometry within the floor plan by abstracting the shapes found within the white clover leafs and roots.The floor plan is designed in a very linear manner symbolizing the shapes found specifically within the leafâ&#x20AC;&#x2122;s vein. The floor change is highlighted in the plan; it acts as both way finding and circulation which in turn is the functionality of the space similarly to how
BUILDING ANALYSIS
CONCEPT APPLICATION PLANS Block Diagram
Necessity Open Spaces Closed Spaces Circulation
Inspiration Service
Leisure
UILDING ANALYSIS
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BUILDING ANALYSIS Major circulation route
Final Floor Plan I created this geometry within the floor plan by abstracting the shapes found within the white clover leafs and roots.The floor plan is designed in a very linear manner symbolizing the shapes found specifically within the leafâ&#x20AC;&#x2122;s vein. The floor change is highlighted in the plan; it acts as Plan Analysis both way finding and circulation which in turn is the functionality of the space similarly to how the viens within the flower control the main circulation within the flower. I designed the plan in this way in order toPoint, tie in my concept both phycially and functionally. Diagram Entry/Exit Safety, Circulation Contrastingly the furniture is very organic symbolizing the flowerâ&#x20AC;&#x2122;s natural petals. The concept of a white clover has been abstracted into triangular shapes which is universally perceived as a more modern take of graphic patterns.
Stop walls- breaking down the space Protective Firewall
Secondary circulation
Major circulation route
Exit/entry
Stop walls- breaking down the space
Secondary Exit/entry
Protective Firewall
Potential exit/entry points Exit/Entry Points
Secondary circulation
Major circulation Stop walls Protective Firewall
Potential exit/entry points
Exit Point, Safety, Circulation Diagram
Exit/Entry Points Secondary circulation
Entry/Exit Point, Safety, Circulation Diagram
Concrete Floor TCP Flooring carpet Concrete Floor TCP Flooring carpet
FinalOrganic Furniture Plan layout furniture
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g Materiality Diagram hyrjytjytjytj 6
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White Clover
MULTI-FUNCTIONAL SUPERMARKET
The Historic Kehoe Ironworks building located in Savannah. Originally a machine shop. In this project it was turned into a multi-functional super market. In order to preserve it's architectural history; ironwork from the original building remains in tact while the exposed brick celebrates the site's character.
This Silo Fright Farms are a company who grow and deliver organic fruits and vegetables. Their main feature is the vertical gardening system which drove the interior design project. This is a multi-functional local super market, that houses retail space, smoothie bar, child care, kitchenette, and yoga room.
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MULTI-FUNCTIONAL MARKET
PHOTOSHOP POST PRODUCTION
INTERIORS The multi-functional market explores a new way of making grocery shopping fun and ideal for all those weekly regulars by enhancing their experience. Through a journey to better the body and mind. The space celebrated the prominence of each stage in a proportion that increments to perfection. The golden mean underlines the spacial arrangements linking the physical space to the experiential.
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Multi-Function Market
CONCEPT APPLICATION
INTERIORS The butterfly undergoes metamorphosis; the concept was inspired by the butterflies stages of transmuting from an earth crawler to a sky creature this was adopted within the design by creating an exemplary user journey where the user would begin at stage one and end up "rising" to the yoga room where they would ultimately reach the final stage.. The butterfly demonstrates traits of : Symmetry Golden Ratio Geometric patterns Hierarchy Gradual change in form .
Plan Analysis
Process sketches
Mezzanine
First floor plan
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Multi-Function Market
RETAIL POP-UP STORE
The fashion brand Nouf Mallawi is a start-up business based in Riyadh, Saudi Arabia .The brand presents a combination of boldness and elegance to reflect the characteristics of young women who are free of cultural boundaries. In collaboration with communication designer Lujayn Abushal, we were able to communicate brand identity
through a holistic approach. The apparel celebrates sheer organza fabric which was communicated through the promotional material; shopping bags, clothing tags, and business cards. The Logo was created by combining the "n" and "m" from the designer's initials. This was used as a major design factor that drove the aesthetic of the concept store.
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Nouf Mallawi
DESIGN RENDERS
INTERIORS Environmental graphics were applied to communicate the brand identity throughout the space. In terms of colors, materiality and minimalistic style.
Floor Plan
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Nouf Mallawi
CONCEPT APPLICATION
INTERIORS "n/m" logo
Environmental graphics
Business Card
The logo has been abstracted and used to as a form of spacial arrangement. The ratio of n to m in the logo was communicated in the west section. While the shape of the business card's shape was used in both the floor plan's overall shape as well as in the curvature of the arches.
Promotional Material-business card
s NOUF MALLAWI
East Section
West Section
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Nouf Mallawi
SKETCHES & DRAFTING
Hand sketching/drawing/rendering are important skills in the design world, and must be continuously practiced. Here are a collection of some of the hand work done throughout my school years
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HAND DRAFTING DRAFTING Villa Savoy by Architect Le Corbusier was used as an exemplary study model to understand elements and principles of good architecture. While being able to develop different styles of drafting techniques. From sections to floor plans to axons.
FORM & SPACE Tiny House design for up to two people. The goal was to utilize every inch in a way that seems visually larger. This was executed through creating differentiated ceiling heights and a second story that hung away from first floor. A mini balcony was also added.
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Drafting
HAND SKETCHING
INTENTIONS Observational sketches were drawn by walking around the city of Savannah,Georgia and appreciating different elements of the architecture. Sketches were done within 20 minutes by hand using ink and markers.
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Drafting
HAND DRAWING
DRAWINGS Hand drawings and renderings were done with ink/charcoal/markers, each mimicking realistic images through different drawing techniques.
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Drafting
HAND SKETCHING
FORM & SPACE A play on positive & negative space within abstract structures to understand the importance of creating harmony and balance in design.
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Drafting