A L A N T R E J O
PORTFOLIO
PORTFOLIO
&
S CHOOL
PROJECTS
B e v e r l e y Tay l o r S o r e n s o n
Partnership
Arts Reaching & Teaching in Schools
I grew up in Mexico and speak Español. Comprende? Ok, gracias. Don’t worry, I also speak English. I’m a creative spirit. I believe in making life decisions in the shower and I love wearing warm clothes straight out of the dryer.
Personal Manifesto
I’m not a very good cook, but I’m an expert at making toast and eating bowls of cereal. I do like making cereal, it’s easy, it’s precise, and it is science for hungry people. Not to mention that delivers important nutrients. I can also make most common breakfast items (not just cereal and toast) and grilled cheese/ sandwiches. I have scars all over my legs: I slide tackled a girl. I sometimes wear a brace on my left knee, but I will never stop playing soccer. I have to keep things in order, but you wouldn’t know that with a glance at my room. Like an interesting outfit, I am layered. You know those days when it’s cool in the morning, warm in the afternoon, and chilly at night? I am one of those people who sometimes wear two thin layers that can be warmer yet lighter than one thick layer, no wonder I love the fall so much. So if you want to look deeper than the top layer hit me up.
BEETLE 2012
Campaign:
Evolution is on our side Collaboration Hallie Keenan
The Problem People think that is still a chick car. Develop a strategy that differs from the one in now being used in the media. The Solution Show men and women how the car would fit in their own lives. The 2012 VW Beetle It’s Not a Chick Car Target Market: Men and Women between 25 and 35 (+/- 10 years) who adores fun cars.
Creative Executions Our advertisements included: Three print ads designed for magazines. One out-of-home ad consisting of one billboard. interactive element : Augmented reality app
The inspiration Evolution Strategy Demonstrate how the 2012 VW Beetle has evolved into a car that appeals to both men and women. Creative: App meets ad AR App (Augmented reality) The ad comes to life from the billboard.
His
Hers
Evolution is on our side
Ours
Evolution is on our side Das Auto
Evolution is on our side Das Auto
Das Auto
His
Hers
Ours
Download App
Evolution is on our side VWEVOLUTION.US
iPod Touch
Take it with you Paris
C ame ra Pa s s p o r t iPo d To uc h
SLC - LFPG
Campaign:
Take it with you
The Problem Create three ads,writting with and without words, each with a logotype. Develop a concept based on Apple’s History, brand evaluation and major trends based on the power of visuals and written words. The Solution Show a creative concept with and without words for the IPod Touch. Target Market: People who are primaraly interested in a well-designed portable music player, between 18-29 years who have an interest in music, entertainment and style.
Creative Executions advertisements included: Three print ads designed for magazines.
The inspiration Take it with you A world of personalized entertainment anytime and anywhere at the tips of your fingers. Strategy Demonstrate how the iPod Touch allows you to do anything anywhere. Creative: Sometimes the visual does the heavy lifting, sometimes it’s the headline and the body copy. Three print ads that will tell a story about the ipod touch and paris.
Arts Education
There is Science in Art, and Art in Science. Promote the development of the Arts, including art education in schools, assistance of promising young artist , and support of performing organizations
There is Science in Art, and Art in Science. Promote the development of the Arts, including art education in schools, assistance of promising young artist , and support of performing organizations
There is Science in Art, and Art in Science. Promote the development of the Arts, including art education in schools, assistance of promising young artist , and support of performing organizations
Campaign:
Arts and Education
The Problem Parents adn some students dont value aducation; they do not give art education the same importance as other clases The Solution Relate Art to Science. There is Art in Science and Science in Art. Target Market: Students and Parents with higher intellect that can be fully aware of the importance and value of Arts Education in schools
Creative Executions advertisements included: Three print ads designed for magazines and newspapers
The inspiration The Golden Ratio, Fibonacci number (in Nature) Leonardo da Vinci (embodies Art and Scence). Strategy Promote these ads to insure Utah Children ahve a complete education that include Arts Education. Make parents and students aware that Art education is as important as the rest of the classes. Creative: Place “There is Art in Science and Science in Art� Print ads in Schools, theaters, performing arts venues, also Utah public transportation.
Is much more than #1
Super: SKI Magazine Ranking Commitee There is a very serious vibe in the room Leader: “Ok up next we have Deer Valley” “Johnson, how did you rate your experience with the service at Deer Valley?” Camera turns to Johnson. He looks down at his papers. Runs his finger down the page and finds Deer Valley. He stands up beings applauding without saying a word and with a serious look on his face. Leader seems indifferent Leader: “So... indescribable and appauld worthy. Very well. Miss Thorne...” Mrs. Thorne: “It’s Thorné” Leader: “Excuse me. How did you critique the dining at Deer Valley?” Mrs. Thorne: “Let me review my notes.” Looks at her notes for a second. Then looks up and says with a stone cold look on her face , “Rocked my socks off” Leader: “Ok. Mr. Walker. What do you have to say about the lodging?” Mr. Walker sighs and looks toward the sky remembering his experience staying at the resot. Mr. Walker: “Greatness and beauty do not belong to the gods alone.” Leader: “Alright. Thank you all for your very detailed reviews. Now, what ranking does Deer Vallet deserve?” Everyone is looking around at each other a little confused and looking for answers Someone pipes up and says, “Well....I guess we’ll just have settle with number # 1 Everyone agrees. Leader: “Well that concludes business” Everyone starts to pack up and stand up to leave VO: “Deer Valley ranked # 1 resort in North America for the last 5 years, but only because a higher ranking doesn’t exisits yet.”
Campaign:
Is better than #1 Collaboration Eric Scott
Creative Executions Our advertisements included: :30 Spot for television
The Problem Being number 1 for Deer Valley is old. They want better. They don’t want to compare themselves to other resorts anymore. Being compared to them is holding them back. The Solution Deer Valley hasn’t stop achieving after being #1 The inspiration A ribbon, a gold medal, a trophy, prize money, rewards for coming in first place. Strategy Show that deer valley although they’ve been #1 for five consecutive year, is much more than just being #1 Creative: :30 spot fot TV “Deer Valley ranked # 1 resort in North America for the last 5 years, but only because a higher ranking doesn’t exisits yet.”
Anti-Maternal Smoking
Anti-Maternal Smoking SFX: Youth football practice noise, coaches, pads hitting
Coach: Johnson, get up! What’s the matter with you? You’re gettin’ burned every single play!
SFX: Coach blows whistle
Quitting
:8 SFX: Heavy breathing, gasping for air.
Boy: Coach, (pause) I can’t breath. Coach: Well you better hurry up! The team’s leaving you behind.
:19
Boy: That’s it! I quit. SFX: Door slams shut, footsteps. SFX: Throws pads to the ground.
Mom: Jimmy, what’s wrong? Boy: I quit mom. I quit. Mom: Why? What happened?
:36
Boy: Because of my stupid asthma, I’m the slowest guy on the team. I’ve had enough of my coach yelling at me. Narrator: Quitting smoking while pregnant is hard. Seeing your child quit in life is even harder. Pneumonia, bronchitis, learning and behavioral problems and sever asthma. If you don’t quit smoking, your baby may not be borne alive, and if he is, these are some of the problems you will have given him. Either you quit now, or your child quits later.
:59
. Seeing your child in life is even harder.
Campaign:
Anti-Maternal Smoking Collaboration Charles Barton
Creative Executions Our advertisements included: :60 Spot for Radio
The Problem To get pregnant woment to stop smoking The Solution Either you quit now, or your child quits later. The inspiration Quit now Strategy Position smoking while pregnant as a choice between the struggles of quitting, and seeing your future child quitting life by helping mothers feel what the consequenses would be like. The prefered media would be FM radio due to the concentration of the target audience Creative: Radio - Anti-Maternal Smoking Quitting smoking while pregnant is hard. Seeing your child quit in life is even harder.
I heart Wire Home Decor
I
Wire Home Decor
You will be amazed to see the big difference a little piece can make on your decoration.
www.wirehomedecor.com
I
Wire Home Decor
I
Wire Home Decor
You will be amazed to see the big difference a little piece can make on your decoration.
You will be amazed to see the big difference a little piece can make on your decoration.
www.wirehomedecor.com
www.wirehomedecor.com
Campaign:
I heart Wire Home Decor
The Problem The Solution The inspiration Strategy
Creative Executions advertisements included: Three print ads designed for magazines.
Creative:
Arts Express
Summer Conference 2012
B e v e r l e y Tay l o r S o r e n s o n
Partnership
Arts Reaching & Teaching in Schools
Be ve rl ey T ay lor Sorenson
Partnership
Arts Reac hing & Teaching in Schools
P R E S E N T S
ARTS EXPRESS SUMMER CONFERENCE 2012 “ C ” easoning
with the 4 C’s Creativity
Collaboration
Critical Thinking
Communication
Key note speaker Claudia E. Cornett, Author of Creating meaning through literature and the arts. The conference will be held at Willow Creek Middle School, June 13 and 14, 2012
Campaign:
“C” easoning Time
The Arts Express Summer Elementary Arts Education Conference for teachers and administrators is a twoday conference bringing together interested elementary teachers with presenters and speakers dedicated to arts education. Classes are offered in dance, drama, media arts, music, visual arts, as well as integration, culminating in an “Informance” at the end. The inspiration Seasoning: Spice it up
Creative Executions advertisements included: Poster Banner Postcard :30 sec web commercial
http://education.byu.edu/arts/
Strategy Relate the upcoming summer conference to the 4 C’s (Creativity Collaboration Communication Critical Thinking) Creative: “C” easoning time Poster Banner Postcard
“C”easoning with the 4 C’s
ARTS EXPRESS SUMMER CONFERENCE
2012
Creativity Collaboration Crithical Thinking Communication
2012
ARTS EXPRESS SUMMER CONFERENCE
“C”easoning with the 4 C’s Creativity
Collaboration
Crithical Thinking
Communication
Be ve rl ey T ay lor Sorenson Be ve rl ey T ay lor Sorenson
Partnership
Arts Reac hing & Teaching in School s
ARTS EXPRESS SUMMER CONFERENCE 2012 ‘C’ easoning
Partnership
Arts Reac hing & Teaching in School s
ARTS EXPRESS SUMMER CONFERENCE 2012 ‘C’ easoning
with the 4 C’s Creativity Collaboration Crithical Thinking Communication
with the 4 C’s Creativity Collaboration Crithical Thinking Communication
Creativity Collaboration Crithical Thinking Communication
Today’s a Columbia day
Campaign:
Today’s a Columbia day
Collaboration Audrey Ellsworth Morgan Charles
The Problem The Solution Target Market: The inspiration Today’s a columbia day
Creative Executions Our advertisements included: Three print ads designed for magazines. One :30 spot for Television One :60 Spot for Radio One out-of-home ad consisting of one billboard. Non-traditional element mobile app one interstitial (online) ad
Strategy To position Columbia as the brand that has a product for every weather condition by referring to the appropriate Columbia tecnologies as a weather forecast. Creative: three print ads designed for magazines. One :30 spot for Television One :60 Spot for Radio One out-of-home ad consisting of one billboard. Non-traditional element mobile app
Columbia Radio Spot Child: Mom, I don’t know what to wear. Is it going to be cold today? Mom: Hold on, let me check the weather for you. SFX: TV turns on, chanels clicking Weather Man: (speaking very fast) THE UPPER PATTERN WILL REMAIN MUCH THE SAME AS AREAS OF RIDGING ALOFT ARE FEATURED ACROSS THE EASTERN PACIFIC AND EASTERN GULF...RESPECTIVELY. IN BETWEEN...AN ACTIVE REGION OF TROUGHING IS IN PLACE WHICH HAS ALLOWED AN ABUNDANCE OF COLD AIR TO SURGE SOUTHWARD FROM THE HIGHER LATITUDES. THIS WILL CONTINUE TO BE NOTICEABLE ACROSS THE INTERIOR MOUNTAIN WEST WHERE RIDGING ALOFT AND AT THE SURFACE WILL BE IN PLACE. THIS SHOULD KEEP CONDITIONS DRY WITH CHILLY TEMPERATURES...ESPECIALLY AT NIGHT GIVEN THE CLEAR SKIES AND CALM WINDS EXPECTED...MUCH OF THE ROCKY MOUNTAIN REGION AND CENTRAL HIGH PLAINS WILL BE INTO THE SINGLE DIGITS WITH POCKETS OF SUB-ZERO READINGS ALSO POSSIBLE. THE OTHER IMPACT OF THIS SURFACE ANTICYCLONE OVER THE INTERMOUNTAIN WEST IS THE OFFSHORE FLOW. SFX: TV turns o Mom: Oh, that’s interesting... Child: Mom, what does that mean!? I still don’t know what to wear! Mom: Oh, sorry. Honey, that means today is an Omni-Heat day. Child: Oh, that’s what that means! Thanks Mom!
Today’s an day.
Columbia
Today’s an omni-heat day
Today’s an omni-dry day
Today is a : omni-heat day
Miswak
Category and brand background Complete background research into the market sector product category and major brands within them overview through research. Also examine The body shop History, market share, Social research, brand evaluation and major trends . Brand Image evaluation Complete a brand essence report based on The Body Shop personality using referenced academic sources. Explore brand reviews, uniqueness , values, and user satisfaction. Executive Summary, Situation Analysis and SWOT of the market focusing on and where The body Shop fit into the mix
Campaign:
The Miracle Twig
Creative implementing the creative concept. Media plan Create a 12 month campaign recommending the most appropriate types of media to use, as well as the most effective time spans and locations; making decisions on the best form of media for our product, checking that the media match up with the target market the product Media strategies Look for creative alternative media to buy, make a budget. create a flowchart
Creative Executions Our advertisements included: Three print ads designed for magazines. One out-of-home ads consisting of one billboard. Broadcast Media in the form of Radio commercial
M swak The Miracle Twig
Choice
Category review Complete background research into the market sector product category and major competitors. Share an example and what i learn form competitors Brand Image evaluation Explore NGO’s reviews, uniqueness , values, and volunteer satisfaction. Restate the Challenge Assist on develop fresh strategy approach Creative Assist on implementing the creative concept. Present (New Business Pitch) the campaign and creative work
Campaign:
Choice Humanitarian Collaboration Sarah Burroughs Kylea M Knecht Ryan Wiemer
Media Campaign
Campaign:
Media Campaign Collaboration David Miller Chris Langlois Katya Mokhnatkina
Assignment Description, Assume the position of marketing/media executives, presenting ideas to manament. Create presentation of media plan, research, strategies, and execution. full report: issuu.com/alantrejo/docs/jamba_juice Flowchart
Association of Latino Proffessionals in Finance and Accounting BYU Chapter.
&
ALPFA BYU CHAPTER THE MBA OFFICE PRESENT THE
MINORITY STUDENT S U M M IT Lead Sponsors Minority Student Summit Thursday, March 25, 2010 5:30 PM BYU TNRB W408 & 410
Attendees
Brigham Young University + Communications Department